Multifamily Blogs
Approaching AI With Confidence and Compliance
Approaching AI With Confidence and Compliance
Too many onsite multifamily teams feel paralyzed when it comes to understanding and using artificial intelligence (AI). According to Rent.'s recent 2025 State of Multifamily Marketing Report, only 35% of multifamily professionals feel comfortable trying out AI tools. This low confidence persists even as property owners push for increased AI adoption in operations. The result? Hesitation, frustration, and wasted investment in tools that fail to deliver value. Fortunately, there are strategies to help professionals approach AI with confidence while ensuring compliance with all Fair Housing rules.
Why AI Adoption Feels Daunting
Adopting new technology can be intimidating, and for multifamily professionals, the stakes are even higher. In many cases, the hesitation isn't rooted in fear of technology but in a lack of information. Without a clear understanding of how AI will impact their work, it's natural for team members to resist change. This reluctance is compounded by the additional challenge of ensuring AI systems adhere to strict Fair Housing regulations.
A major contributor to this hesitation is simply not knowing where to start. Multifamily organizations can overcome these barriers through well-crafted education and training programs. When employees understand how AI tools function, their benefits, and their limitations, they are more likely to embrace them.
It's critical to remember that people remain a cornerstone of leasing and property management. Human moderation of AI tools ensures Fair Housing compliance and reinforces trust in these systems.
AI's Growing Role in Multifamily
As we dive into 2025, AI is set to play a pivotal role in multifamily marketing and operations. With resident retention topping the list of industry concerns, owners and operators are increasingly turning to AI to improve communication, boost their brand, and meet occupancy goals. Here are some of the most impactful applications of AI in multifamily:
- Virtual Staging: AI takes personalization a step further with virtual staging. By showcasing properties in various styles, AI eliminates the risks and costs associated with physical staging. This approach is especially useful for new or vacant properties, helping prospects visualize how they may fit into the space.
- Reputation Management: Reputation management is critical, with renters now placing more trust in online reviews than in recommendations from friends and family. AI-powered tools streamline this process by crafting automated responses to reviews and maintaining an active social media presence. According to Rent. data, nearly 57% of multifamily professionals plan to leverage AI for reputation management in 2025, making it a standard feature in online reputation management (ORM) systems.
- Personalized Experiences: AI's ability to learn and adapt to renters' preferences makes it an invaluable tool for creating personalized experiences. For example, AI can optimize property photos to match individual interests. While some prospects may focus on amenities like pools or dog parks, others may prioritize kitchen features. This level of personalization resonates particularly well with younger renters, who value tailored experiences.
- Chatbots: According to the 2025 State of Multifamily Marketing Report, 61% of multifamily communities already use or plan to use chatbots. Chatbots serve as a convenient first point of contact for apartment hunters, answering questions and gathering information at any time of day. For onsite teams, chatbots help prioritize follow-up efforts by collecting valuable data from prospects.
- Operational Efficiency: AI-powered tools, particularly voice AI, can alleviate staffing challenges by handling routine inquiries about packages, maintenance, and leasing. By reducing the workload on leasing agents, these tools allow teams to focus on high-value tasks like building relationships with residents and achieving occupancy goals.
AI Is Here to Stay
AI is no longer a futuristic concept; it's a vital component of modern multifamily operations. By addressing the root causes of hesitation and providing the necessary education and support, owners and operators can drive successful AI adoption. From boosting resident retention to streamlining daily tasks, AI offers immense potential to meet organizational goals and maintain healthy revenue streams.
The future of multifamily is powered by technology—but it's people who will make that future a success.
About the author
Nishant Phadnis
Achievements
Recent Comments
