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3 practices our clients are using to increase their resident retention.

Creating community doesn’t happen overnight. However, with the right intention and strategy, the payoff can be huge in terms of retention and referrals. We’re pretty lucky in that we work with some pretty big names in apartment biz as part of our jobs…which is to help communities create community. So, we’re sharing three best practices the industry top dogs use to create community…and drive retention and referrals. 1) They pay attention to the impact in resident programs.Resident events are the go-to for retention. But it’s not the number of attendees that the top companies track. Rather, the impact the event had on the residents is what will lead to higher retention rates and more referrals. We have seen properties excel with this philosophy by offering residents unique, recurring programs with consistent participants rather than solely one-off events.While everyone loves a taco truck, or a grab and go lunch, how impactful is that for your residents? Will this help them form relationships or experiences that will attach them to the community? Compare that to a murder mystery party, or a Yoga + Journaling workshop. Events that will impact the residents’ life or are so unique that they can’t help but talk about it with their friends and coworkers. This is the factor to pay attention to. If you focus on hosting events  and programs that cultivate resident relationships rather than giving away free food to 100 residents, you are on the right track.2) They outsourceWhether you are outsourcing single events or programs, outsourcing allows communities to offer really......
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