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Multifamily Marketing With a Twist

Bringing you new twists on traditional multifamily sales and marketing strategies (with a little "digital" added in for good measure).

4 Consistent Habits That Led Me To My Multifamily Dream Job

4 Consistent Habits That Led Me To My Multifamily Dream Job
When I started in the multifamily industry nearly twenty years ago as a leasing consultant, I wanted more. Don’t get me wrong, I was excited about the opportunity before me and knew I had a lot to learn. But I was also hungry to get to the next level.   In fact, during my new hire orientation, I told the Marketing and Training Director that my goal was to get her job. Yes, it would take time for me to get myself into a role like that, but it gave me something to work towards.   It fueled me. For the next two years, I worked at my community, diligently trying to close every lease and renew every resident. I constantly listened to my recorded leasing calls, searching for ways I could improve my telephone performance. I pounded the pavement in the neighborhood, visiting local businesses, trying to build a trusted relationship with them that would lead to referrals.   I coordinated meetings with the service team and my manager, with a desire to learn more about their niches of the business. I attended every internal class my company offered and took detailed notes. I would come back to my property, and put what I learned into action.   My company moved me from site to site, challenging me to solve the most complex leasing and occupancy problems, and I seemed to be fairly good at getting community performance back on track.   And then the time came. The Marketing and T......
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Want to compete like a big brand? Use social ads to help you step up your game

By now you’ve probably been exposed to “social” ads. You know, the ones you see popping up in your Facebook or Instagram feeds? Maybe even on Twitter? Even if you haven’t yet taken the leap and set up or run any ads for your specific property or location, you’ve probably at least seen an ad for some sort of product or service show up on your page or newsfeed (maybe you’ve even made a purchase from an ad - I’m personally a sucker for t-shirts with cute slogans and any “baseball mom” themed items. Ha!).   But whether you’re already running ads for your company, community, product or service or still just getting educated on where to even start, these awesome tips and insights from the 2017 Multfiamily Social Media Summit should help get you on the right track:   How in the world can we use ads to compete like a big brand? Think about it this way. Nike, for example has a huge, diverse audience. Young, old, sports enthusiasts, casual athletes, sports fans, men, women, children - the list goes on and on. However, in multifamily, our target market and demographic pools are much smaller. Yes, we rent to people of all ages and with many different backgrounds and interests, but all of our prospects have one thing in common - they are looking for an apartment. They are renters. They aren't condo shoppers or homeowners (yes, sometimes they overlap, but most of the time they are solely in the market for an a......
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Insta-Marketing with Instagram

Insta-Marketing with Instagram
Insta-Marketing. As in, marketing you can implement instantly. Who doesn’t love (and need more of) that?   Instagram has quickly become one of the most popular social networks of today’s highly digital era and it’s actually a fairly easy platform to learn, even for today’s most social media challenged individuals (no shame here - everyone has to learn sometime, right?).   So when it comes to multifamily marketing, what can you actually do to improve your marketing on Instagram and why should you be doing it? Well, a group of savvy marketers recently learned exactly this at the Multifamily Social Media Summit 2017. We heard from Sue B. Zimmerman (also known as THE Instagram Expert). You can find and follow her on Instagram by searching for her handle, which is: suebzimmerman     Here’s what she taught us...   The Why: Instagram has more than 600 million active users Instagram has “less noise” than other social platforms (more simplistic approach with photos) You can use photos to “tell” your story (and your customers will most likely help you tell your story too, through their posts) It’s quick. Posts require little more than uploading a photo and incorporating some hashtags It’s easy to toggle between Instagram accounts (for example, if you have a personal account and a property account) Instagram is focused on mobile (helloooo that’s where our customers are) Instagram is visual (which is exactly what we want to be in this business) You can get qualified leads through this platform (she’s seen it happen)!......
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Live Video: If you aren't leveraging it, you should be (no experience required)

Live Video: If you aren't leveraging it, you should be (no experience required)
Last week, I had the privilege of attending the 2017 Multifamily Social Media Summit in Napa, California. It was three full days of nothing but “social” and this social butterfly came back armed with SO many new strategies and solutions (which I’ll totally be sharing with you - don’t worry)!   This is one of the few industry conferences that is hyper-focused on one, very specific marketing niche and I appreciated that. In the marketing world there is an awful lot of “noise.” So being able to listen to ideas and approaches that zeroed in on one of the most customer-facing components of our industry today (social), was a real pleasure.   The conference was fast-paced, with a long list of experts, many of whom came from outside the apartment and multifamily industry. With a new presenter on stage nearly every thirty minutes, the ideas were flowing and the audience could barely take notes quickly enough. The first session featured keynote speaker Joel Comm, who reminded us that Mark Zuckerberg at Facebook is “all in” when it comes to video (he’s already invested $2 billion in Oculus, one of the top virtual reality tech firms).   No matter which social platform is your favorite, you’ll want to be sure you’re in-the-know with video. Why? Because every single expert who presented at #MultifamilySMS2017 dished out data and numbers that just simply can’t be argued with. Video (especially live video) consistently sees higher engagement rates amongst followers than any other form of content. That’s pretty impressiv......
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