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A look at where we should be spending our time and money in marketing efforts.

Finding a Work/Life Balance

It was the second day of the NAA Educational Conference, I had an urgent email to respond to but first I needed to complete the research to find the answer to the emailed question.  I was sitting at the bar in the convention center and the second breakoff sessions were starting.  I was disappointed I was going to miss the session but duty calls.  The seats on both sides of me are quickly taken by two other attendees that were not going to be able attend this session.  We struck up a conversation as we were setting up our laptops and looking for outlets to make sure we stayed powered up.  We were all working each evening, we were all back logged in emails and no matter how many hours we spent catching up, the next morning we would be back logged again.  Each of us were seeking the organization system that was going to solve our problems.  All of us said we worked for companies that supported and encouraged a “Work Life Balance”.  So why didn’t anyone of us have the work/life balance we wanted?  Why were all of us needing to miss this session to respond to work.  Despite a plethora of apps, corporate initiatives, and advice, it’s never been harder to achieve a work-life balance. According to its latest survey of nearly 9,700 full-time workers, EY, the global assurance, tax, transaction, and advisory services firm, found that one-third of employees report that managing their personal and professional lives has bec......
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Is Traditional Outreach Marketing Dead?

The subject of outreach marketing and the part it plays in common day marketing at the site level, came up in a group discussion during the 2017 NAA Education Conference and Expo.  There were many opinions and all agreed that things have changed. Delivering fliers to your surrounding businesses or taking pens to local businesses.  Are we gaining any leases from the same things that used to work so well to reach qualified prospects for our communities? Has social media, Google advertising and drip campaigns made traditional outreach marketing efforts pointless?  In our current advertising climates and the “Going Green” programs, does it make sense to keep bringing fliers or sending direct mailers any longer?  Digital marketing has taken the marketing industry by storm.  While print marketing still holds power within the industry, it’s the digital marketing trends that are proving to hold precedence.  Per Forbes, “Web Strategies reported that in 2016 the five digital channels that saw large gains were email marketing, social media, online display advertising, mobile marketing and search.’  You’re likely wondering what this year’s growing marketing trends will be.  After all, the internet and all its trends are constantly changing and what was a marketing powerhouse last year could very well be old news this year. Live Video Streaming will take off fully this year.  Facebook and Instagram have already integrated live video capabilities and other platforms are anticipated to follow suit.  Live Video, even when watching a previously recorded version, has the potential to draw in millions of p......
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