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Lessons Learned From 2020: Must-Have Tech in 2021

Lessons Learned From 2020: Must-Have Tech in 2021
If we learned one thing from 2020, it is that technology is a vital piece to an apartment company’s business strategy. Prior to 2020, technology adoption and buy-in were slow for most multifamily firms. We know that nothing can replace a person-to-person experience, but when this wasn’t an option, operators were forced to accelerate their adoption timelines. Companies needed to find ways to replicate that personal touch through digital connections.  If your company was one that had the foresight to build a tech stack that had dynamic solutions to operate efficiently both on and offline, then 2020 was a walk in the park. For those that hadn’t adopted a full online/offline strategy, then every day probably felt like a human pinball trying to roll out tech solutions to fill in the gaps. We were living in a reactionary world where all traditional processes of onboarding tech were thrown out the window. It was the precipice of a technology revolution.  We wanted to get information to the users as quickly as possible. Some solutions executed seamlessly while the industry was forced to innovate on the fly in other instances. All were game changers in a fully digital world. What did we learn? We learned that consumers need and expect information to be easily accessible and available multiple ways online. As consumers, we learned that it’s a frustrating user experience when websites have multiple pop-ups on the homepage. As operators, we learned that we need technology more than ever before, that it isn’t a one-siz......
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