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Confessions of a “true” Leasing Professional

Stuff I wish I could tell my Supervisor but never will! (NOTE:  Take this article in the tone it is written.  I am trying to present a fun and insightful perspective from the "sales personality's" point of view.  Be aware that YOUR top leasing pros have a good dose of this mindset.  Even if they are too discreet to share these feelings with you, this fictional letter does realistically reveal the essence of their unique and complex personality! – Rick Ellis, CAM, CPM.)           Dear Boss, I love my job but something is very wrong.  I am becoming increasingly frustrated and angry so I must send you this email.  Yet, I know you will probably never see it.  I just don’t have the nerve to click and unload this much on you!  Please understand that I do like and appreciate you as my supervisor and leader so I am concerned these thoughts might hurt your feelings.  I am also concerned my rather frank words will get me fired.  So I will put my feelings in this email and simply not click send.  They say that is good therapy so maybe I will feel better just for typing my thoughts! I just got off the phone from another painful conversation with corporate.  Our regional marketing director chewed me out again about my “lousy traffic log”.  Hey, I know I shouldn’t record all the phone traffic as “word of mouth” or “drive by” but I just get so excited during my telephone presentation that......
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Reaching Out to Your Lonely Residents During the Holidays

With over 32 million Americans living alone, and a large percentage of that in apartment communities, there’s a good chance you have residents who are home alone for the holidays.  While may of these singles will spend the time off with friends and family, inevitably there will be some left without a place to go. Creating a “Good Neighbor Atmosphere” is part of our ongoing effort to promote long-term residency.  Reaching out to these lonely residents during the Christmas season not only promotes “neighborliness” but it is simply the right way to share the goodwill of the season.  And it certainly establishes positive relations and lasting friendships between all involved. A Holiday Celebration for Your Residents Who Are Alone – While this is quite a task to ask of your onsite team members, there may be someone on your staff that would love to have a Christmas lunch for those residents who would otherwise be home alone. You might even know a resident who would be delighted to organize such an event. Here is the simple action list: Announcement – Send out a simple announcement to solicit residents who might want to share a meal on Christmas Day. Identify Participants – In addition to those who request to be involved, the onsite team will likely know residents who live alone and might have no where to go over the holidays.  Reach out to these individuals. Plan the Event – Set a time and place - likely your clubroom - and organize the food and acti......
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