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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Brilliant Targeted Marketing

Today I received a comment on my MySpace from a friend with the attached picture.

 


 

Now many of you will probably not have a clue as to what this sign is talking about, and in a way, that's why it's brilliant! This is a very targeted ad to males (in general) ages 18 to 24. It's a funny little sign about an EXTREMELY popular video game, which you've probably heard of even if you haven't played yourself, Halo.

Instead of trying a one-size fits all approach to marketing, the bank assessed it's target market and made a GREAT sign to reach them. Now I'm not a Fair Housing expert, but logically speaking, this should not go against fair housing as it's not anti-women, anti-elderly, or really anti-anything, but it does target a specific type of customer. My point is that many communities are afraid of developing a target market because they are afraid of Fair Housing, but that shouldn't stop you from taking steps like this that pursue a given market more heavily.

(If you happen to be a Fair Housing expert, please let me know if I'm wrong!)

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