Keeping residents and property managers safe is a top priority in multifamily housing. However, the way security is managed is evolving and like many other aspects of modern life, AI is playing an increasingly significant role.
According to the latest National Multifamily Housing Council (NMHC) report, more than half of renters rank security as their top concern when choosing a new home. That's a powerful stat and it's driving most property managers to rethink how they can protect their properties, attract new residents, and boost retention rates.
The latest security tech is no longer a 'nice-to-have', it's now an absolute must. Not only does it help create a safer environment, but it also reduces turnover, enhances a property's appeal, and ultimately strengthens the bottom line.
AI Deterrence (AID), the latest in perimeter video technology, leverages AI to proactively deter unwanted behavior through automated warnings, handling the majority of security management without the need for human intervention.
Beyond Traditional Surveillance: introducing AIFor years, perimeter video solutions have been a go-to for monitoring and recording activities around properties. These systems have been helpful for reviewing incidents and collecting evidence when needed but they've largely been reactive, meaning they rely on staff to respond after an event has already taken place.
AI is now changing the game by shifting to real-time deterrence.
AI Deterrence: Taking Security to the Next LevelModern security systems now go beyond just recording, they actively deter unwanted activity before it escalates. Here's how:
For example, in a scenario where someone lingers near a gated area after hours, instead of relying on staff to respond or waiting for someone to check the footage later, the system immediately activates with a personalized verbal alert, saying something like:
"Person in the black jacket and black hat near the gate, you are trespassing. Leave immediately, or the police will be called."
This realistic, human-like voice creates the illusion of live monitoring, even though the entire process is powered by AI. The speed and precision of the response make all the difference and the solution delivers an instant, targeted warning the moment suspicious activity is detected. By acting fast, the system dramatically reduces the chances of unwanted behavior escalating. And because AI takes care of the heavy lifting, security teams can step in only when truly necessary, making property management more efficient and proactive.
How this tech helps Property ManagersFor multifamily operators, AI-driven deterrence technology is a game-changer. Here's why:
As AI deterrence technology continues to evolve, security is shifting from simply responding to incidents to proactively reducing risks and enhancing protection. Property managers need to explore AI-powered solutions to improve their security strategies and make their communities safer and more desirable places to live.