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Building Your Online Corporate Mullet

Building Your Online Corporate Mullet

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Yesterday was a lot of fun.  Realpage was very gracious to invite us to speak at their 2009 user conference, and we ended up having standing room only for our presentation.  Very humbled for the excellent turnout and kudos to Kate Good and Lisa Trosien for recommending our session during their presentations.

When thinking of what to speak about I somehow immediately thought of this concept my good friend Duncan Alney, with Firebelly Marketing, had been brainstorming about, The Corporate Mullet.  It's a metaphor for your business and how wearing some business up front and a party in the back is a great way to build a brand and relationships offline and online.  We focused on building the corporate mullet online specifically for the apartment industry, and used case studies from Urbane Apartments, J.C. Hart Company, and some non-apartment industry companies.  Below is our slide show sharing some of our data.  If you have any questions about our presentation please feel free to write a comment or email me directly at This email address is being protected from spambots. You need JavaScript enabled to view it..  Thanks for stopping by and enjoy your day.

Building Your Online Corporate Mullet
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Apartment Marketing Apartment Search Blogs Social Media Social Networking Search Engine Optimization SEO

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Mark Juleen

Mark Juleen

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  2. #1571
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Beautiful. Love the facts and stats. I wish I could have been there to hear the presentation as well. I am dealing and hearing alot of resistance and uncertainty from the baby boomer generation on what to do with this trend. Thanks for the post. I am going to forward it to some clients.

  Jonathan Saar
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  2. #1572
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What to do with the trend ... Ask them if they allow their people to talk to customers on the phone, write letters, or send email. Same thing. The only thing I think people need to be cautious with is people getting distracted from doing things like answering the phone and responding to emails. Social media is important, but best practices need to be established to help maximize time using the tools.

  Mark Juleen
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  2. #1573
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Agree Agree Agree
A fluid combined approach..engage and retain

  Jonathan Saar
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  2. #1574
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Love this slideshow - it's got a lot of great ideas and they're presented in very user-friendly way. Plus MULLETS!

  Sara Morrill
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  2. #1575
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Hey Sara, glad you enjoyed it. We had a lot of fun putting it together. Video coming soon!

  Mark Juleen
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  2. #1576
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Mark and Duncan put on a good show at the RealPage user conference. I got certified (need to take a picture of me in the T-shirt) as a Marketing Nerd.

The most important takeaway, I felt, was how important it is to socialize your BRAND and not just using the social media tools to make a lot of noise on the Web. I picked up a few tips to use at RealPage. Great job Mark.

  Michael Cunningham
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  2. #1577
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Thanks Marketing Nerd and Fire Belly. You are sharing real I look forward to reading your entries --this was one of the best.

You have captured the true spirit of blogging by sharing really helpful stuff. Where the rubber hits the road is turning ideas into action. This provides a good start.

  Kim Andreadis
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  2. #1578
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@Michael Thanks again for inviting us to present. We appreciate the kudos and the opportunity. It was a blast!

@Kim There is so much opportunity online, and becoming a relevant brand name in search results is becoming critical. Especially as search becomes more and more hyper-local. Thanks for the comment!

  Mark Juleen
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