OK, I'll admit it.
I totally want a Peloton bike. Yes, even though I'm a runner, not a biker. (I know they also have treadmills, but for some reason those aren't calling my name. Also, is "biker" a thing? Or is that a motorcyclist? Are stationary bike users called cyclists? Is there anything I can't overthink?) Even though they're pretty pricey, especially when you add in the monthly subscription costs. Even though the rightfully mocked ads would make me feel guilty putting one in my drafty basement. They just seem...cool. Like, this piece of gym equipment will be the thing that finally makes me look forward to working out, learn to love kale and develop a sunny world view. (Just kidding. Those things will never happen.)
I'm certainly not the only one.
We already know fitness centers are a top-requested, pretty-much-need-to-have amenity in apartment communities. A 2017 NAA study found that gyms are ranked in the top 5 for popular amenities.
And, because Pelotons are popular, they've entered into the amenity arms race. Luxury apartments were adding them to their fitness centers and using them as a central marketing point.
"Were," being the operative word.