One of the best benefits you can give a resident is control.  While you may provide phenomenal, quick service, sometimes residents simply prefer to handle an issue themselves.  So giving them control gives them the option of using your fantastic service, or empowering them to handle it on their own!  (Update:  To clarify in response to a comment below - this is not advocating large-scale repairs - More like troubleshooting common, simple problems that would be reasonable for a resident to take a look at.)

On Wednesday, Kristi Fickert shared a ton of great ways to use social media to engage with residents and prospects to drive renewals and new leases, and she touched on this great way to get the maintenance team involved by providing residents information on how  to tackle issues in their own apartment!  Take a look:

Kristi also included a tip about showcasing the leasing team, and I'd like to expand on that just a bit.  Not only is this important for when residents first move in (or are considering moving in), but it is also vitally important when a team member leaves!  When a leasing consultant secures that lease, they did it in large part because of the connection they made with the prospect, now resident.  That connection is the tether between the resident and the property, so if that leasing consultant ends up leaving, that relationship is at risk!  By using videos in social media featuring the on-site team, a community can rebuild those connections with the resident and provide more tethers to that resident to secure the future renewal!