Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Wow Words: Use Descriptive Language to Spice up Your Marketing Verbiage

Keep Calm and Use Wow Words Second Edition Dear Awesome Apartment Marketers, Back in 2011, I wrote a blog about using unique and descriptive words to help your apartment communities stand out from the competition. In the post, I added a list of what I now refer to as “wow words” that I utilize almost daily when writing ad copy, creating content, dreaming up romance paragraphs, and coming up with a unique list of amenities and features to describe our apartment homes and communities. In addition to descriptive phrases, I’ve included a list of headings/taglines and transitional phrases to amp up your verbiage. Of course, since that blog seven years ago (where did the time go?) there are no apartment “guide books” to be found and Air Tran is no longer in existence… And just like me, my list of “wow words” has gone through a transformation also. I’m continually on the watch for unique verbiage to use in marketing and am always adding new ways to say something. I get tremendous inspiration from the real estate industry, specifically new home subdivisions, looking at listings on Zillow, watching HGTV, and gleaning ideas from the hotel industry. The list of wow words has been added to so often that it can no longer be included in the blog post (like it was in the first edition) because it is so lengthy! Multifamily Insiders has a great resource called the File Bank. If you haven’t perused it yet, you are missing out! But, Keep Calm...the new list of Wow Words can be found t......
Continue reading
449 Hits
0 Comments

Avoiding the Training Trip Hazard, “Call If You Have Any Questions”

Appointment“Call if you have any questions,” is often the closing comment for an onboarding, orientation or training event. This short phrase, six little words could be the first step to failure for a newly hired or recently promoted individual.As the supervisor, the team leader, it appears that we are always available;”just call,” “call anytime, day or night,” “I always have my phone with me.” Time goes by, critical deadlines are missed or errors continue in work product. As the time leader is faced with correcting mistakes and missed deadlines the question hangs in the air, “Why don’t they call?” If we consider the psychology in this situation, we create an environment where our new employee must ask for help.  Essentially, they are admitting a frustration or a failure.  We have created a win lose proposition.  You are losing.  Call me, and I will give you the information to secure a win.  As leaders if we anticipate deadlines and scheduled completion dates, offering help and assistance we build confidence. The key is in the question asking yes and no questions, will not provide much information.  “Is everything ok?”“Do you need any help?” What To Ask A new employee might not know what help to request. They could become concerned that asking questions or requesting assistance indicates they are struggling with the new responsibility. Asking specific questions of a new employee, What project were you working on today? Was any of it confusing for you? Can we provide some additional background or supporting information that would give you a broader understandi......
Continue reading
2011 Hits
3 Comments

Top 6 Ways To Get Tenants To Pay Rent On Time

Having your tenants pay their rent on time is key for successful investing; incentivizing them to pay can sometimes be worthwhile. Here are a few ways that we have found to be the most effective. Incentivize them to pay early by offering a discount Let your tenants know that if rent is paid in full on or before the first of the month, they can deduct a certain discounted amount.  If they chose to pay rent after the first of the month, the standard rent is due.  Always be sure your offering is clearly defined so there is no confusion.   Have a point system that allows for upgrades. Create a system for each time they pay on time they receive a certain number of points toward an upgrade ie: accent wall, new flooring, or maybe a gift card to home depot for their unit.   Offer A Community Drawing Every Few Months Create a system that when they pay their rent on time they receive a token/ticket of some kind to throw into a drawing. Individuals who have more tokens/tickets will have a better chance of winning over someone that doesn’t.   Make It Easy For Them To Pay The easier it is for them to pay the better, online or automatic payments simplify the process.   Send Reminders Sometimes, a tenant misses a payment because they’ve simply forgotten the exact date that rent is due. Send your tenants a gentle monthly email reminder a couple days prior to the ren......
Continue reading
2229 Hits
3 Comments

Apartment Staffing 101: Don’t Hire Nice People

Apartment Staffing 101: Don’t Hire Nice People
Apartment staffing can be tricky business. Over the years, I have managed and hired hundreds of Leasing Agents. It can be tough trying to find the right candidate. Early in my career, I made many mistakes when it came to hiring.  Some candidates I thought would be great turned out to be all talk and no action, while others who I thought we be just “ok,” turned out to be excellent employees.  But one of the biggest mistakes I made was presuming that because a candidate was “nice,” that they would be a great Leasing Agent.  However, what I found is that while “nice” individuals are perfectly acceptable, all of the “great” leasing agents I ever hired were very “kind” people.   What's The Difference Between "Kind" and Being "Nice"? It's a common misconception that being "nice" and being "kind" are the same thing. People tend to confuse the two. They are in fact two separate traits that can make a big difference in an employee's performance.  Individuals that are "nice," tend to be very polite, are well-liked, show common courtesy and are very personable. Most of the agents I come across fall into this category.  On the other hand, "kind" individuals are the ones that always show empathy for others, try to help wherever they can and always seem to put other people's interest above their well being. This shows in their sales techniques (i.e., connecting with renters), their role within the organization, their willingness to help fellow employees and most importantly, t......
Continue reading
2930 Hits
1 Comment

Insights into the Future of Property Maintenance

FPM1Technology has greatly impacted the sales and leasing side of property management. The industry has seen how companies like Zillow and Airbnb change how we market and sell online.  Facilgo wanted to understand if the operations and maintenance side had been similarly impacted.  Specifically, we wanted to understand how changes in technology or other external forces would cause fundamental shifts in how people were planning to allocate their workforce in the future.   External to the survey, our conversations with various property management companies revealed that changes in the labor market made it difficult to hire and retain maintenance personnel.  Specifically, they stated that Millennials often left maintenance jobs for jobs in other industries due to the heavy usage of paper processes and lack of mobile apps being available to complete their jobs efficiently.   Our survey touched upon how new strategies were being used to deal with changes in the labor market and whether technology was having an impact on their organizations now or in the future.   Facilgo surveyed 54 companies to better understand their visions for the future of property maintenance.  We were able to see several patterns in the industry as a whole, and although our sample sizes were small for certain sub-segments, we were able to gain some insight into them as well.   In general, we found that as of yet, technology had not substantially changed how companies structured their maintenance operations.  Larger properties continued to staff properties with dedicated maintenance personnel, while smaller properties had......
Continue reading
954 Hits
0 Comments

Busting the Negative Stereotypes about Millennials and Generation Z

Busting the Negative Stereotypes about Millennials and Generation Z
We’ve heard them all before: They’re lazy; they’re narcissists; they’re entitled; they’re unmanageable.  Negative stereotypes about millennial employees have been around for years, and now a younger generation – Generation Z – is in the early phases of trickling into the multifamily workforce. And Gen Z’ers are getting a bad rap of their own: they don’t work well with others; they can’t focus; they’re impatient; they’re constantly glued to their phones.  Every generation comes with unfortunate, negative and untrue stereotypes attached to them. The truth is that every generation is different, and every generation possesses valuable skill sets and attitudes that can energize and improve property management companies.  Here are some of the many positive characteristics that millennial and Gen Z employees bring to the workplace:  They’re self-motivatedMillennials love to collaborate on projects while Gen Z’ers are known to prefer working independently. Despite the differences, both generations are extremely self-motivated and want to contribute quality work to their employers. And they're eager to expand their knowledge and skill sets, qualities every employer values having in their team members.  They’re tech-savvyGen Z’ers virtually grew up on their smart phones, and millennials are no slouches either when it comes to their familiarity with technology. With the Internet and smart phones now playing such a vital role in how leasing team members reach prospects and residents, the insight and ideas of millennial and Gen Z team members are invaluable. Millennials and Gen Z’ers are extremely tech-savvy, and are enthusiastic about developing different ideas and tactics to most effectively reach......
Continue reading
1238 Hits
0 Comments

Adopting Leadership Traits Before You Actually Lead

My family moved houses recently, and we had a team of four guys help us move all of our furniture.  As I watched their team in action, I realized that there is probably a big misconception as to how someone becomes successful and a leader. I think everyone has seen a great leader when he or she interacts with clients.  There is an unmistakable lack of hesitation, as if the words "we can make this happen" is emblazoned onto their soul.  Whereas someone who is just there for a paycheck might wince at the idea of additional work, the leader shows no similar concern.  In my experience with our movers, there were two movers who were clearly the leaders of the crew, and while all of them were solid in their own way, these two guys really went above and beyond.  For example, we were paying by the hour, and at a certain time, our budget was up but the job wasn't done.  I told the crew that I had to stop the process, but unbelievably, they just kept working.  They knew they were off the clock, but since they saw there was still more to do, they just kept plugging away.  In fact, I had to actually tell them to stop because I didn't want them to work for free after an already long day.  I'm not saying a leader is someone who always just gives things away, but they definitely do go above and beyond. And this brings me......
Continue reading
3465 Hits
4 Comments

7 Ways to Curb Sexual Harassment at Your Community

One good thing that has come out of all of the recent celebrity sexual harassment scandals is that people are no longer willing to put up with this type of behavior, and that the rich and powerful might no longer be able to hide behind their money and fame.

Continue reading
1112 Hits
0 Comments

What goes into Employee Background Checks: The OFAC Patriot Act Search

Snap66  Following the September 11, 2001 terrorist attacks, Congress passed the lengthily named “Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act,” commonly known as the “Patriot Act.”  This piece of legislation was aimed at arming law enforcement with tools to both detect and prevent acts of terrorism.  While the Patriot act has had both supporters and nay-sayers, it has become of great value to employers.  One of the services included in theRRD’s employment screening packages is the OFAC Patriot Act Search.  This tool screens for individuals and groups associated with terrorism.  By screening your employees with this service, you’re helping to prevent potential terrorists from receiving an income for their terrorist activities.  You’re also helping to ensure the safety of your own employees. History Of OFAC During the administration of President Jimmy Carter in 1977, Congress enacted the International Emergency Economic Powers Act (IEEPA). This law authorizes the president to regulate commerce after declaring a national emergency in response to any unusual or extraordinary threat to the United States from a foreign source. The provisions of IEEPA are administered by the Office of Foreign Assets Control (OFAC) under the Department of the Treasury, which publishes a list of individuals and companies owned or controlled by, or acting for or on behalf of, targeted countries. It also lists individuals, groups, and entities, such as terrorists and narcotics traffickers designated under programs that are not country-specific.  Collectively, such individuals and companies are called Specially Designated Nationals (SDN......
Continue reading
1367 Hits
0 Comments

Building Tomorrow's Leaders Today: How to Cultivate the Next Generation of Your Company’s Leaders

Building Tomorrow's Leaders Today: How to Cultivate the Next Generation of Your Company’s Leaders
Developing the next generation of your company’s leaders is an absolutely crucial task. Granted, with all the day-to-day tasks that multifamily leaders have on their plates, it can be easy to get so wrapped up in the present that you neglect your company's future.  But the most successful and stable multifamily firms are the ones that always have their eyes on the future by cultivating their leaders of tomorrow. Here are some different ways your company can start developing its next generation of leadership: Identify and expand responsibilityAre there young and hungry team members always willing to go above and beyond what’s expected? Who will go out of their way to access additional education and training opportunities? Are there team members who are flat out awesome at what they do and always contribute creative, cutting-edge ideas and have natural charisma and leadership abilities? These are the types of team members who have potential as future leaders. Once you've identified them, give them more and more responsibility and allow them to make decisions on important projects and tasks. It's important to always push employees who show leadership potential and get them out of their comfort zones. Maybe that means leading a small task group, where they are forced to work with people with a broad range of personalities and skill sets. Regardless of what specific tactics you use, you should make it a point to continually challenge those who show leadership potential.  Set up mentorship opportunitiesOne of the best ways young leaders-in-training can......
Continue reading
1751 Hits
0 Comments