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Responsible Pet Owners Month: Encourage Your Residents to Make a Positive Impact in February

Responsible Pet Owners Month: Encourage Your Residents to Make a Positive Impact in February
Being a responsible pet owner is undoubtedly a yearlong objective. But that doesn’t mean pet owners can’t occasionally take inventory of just how well they’re doing on the accountability scale. February is Responsible Pet Owners Month, which creates a prime opportunity for community managers to encourage their residents to take part. Odds are your community is largely full of responsible pet owners, but even the most stellar of the bunch sometimes aren’t 100% compliant with your pet policies. One idea for property managers during Responsible Pet Owners Month is to pass along a quick checklist for residents that outlines and refreshes the necessary steps to be an ideal pet owner. Items on the list can include: Vaccinations  Sometimes animals are so healthy and vibrant that it’s easy to forget that their vaccinations are overdue. Many indoor cat owners opt not to vaccinate their cats because the rationale is, after all, they’re indoor cats. However, many states require core vaccines by law—such as rabies and distemper for dogs and calicivirus for cats—and all pet owners should be acutely aware when they are due. While regular veterinarians will offer reminders, it’s possible that many of your residents are transplants from a different part of the country and haven’t yet acquired a local vet. A simple vaccination reminder could make the difference in meeting the deadline and lead to healthier and safer pets. Proper registration Many communities have recently added a platform for residents to register their pets at the property. This ensures that all pets at the com......
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Data Shows Which Apartment Resident Activity Ideas Are Worth Doing

Your residents say they want to be part of a community, but which apartment resident activity ideas are really worth the time and effort?   The Multifamily Field Guide took a look at responses from 193,000 consumers who visited almost 320 property websites across the country and crunched the numbers to take the guesswork out of how to increase resident satisfaction, your renewal rates and how to attract new prospects to stay ahead of the competition.   A discussion post here on Multifamily Insiders generated some great ideas. Property managers and leasing specialists discussed hosting a community car wash, a yard sale, casino night, chili cook-off or character day at the pool for kids. The Field Guide offers solid data that provides insights into what other types of apartment resident activities you can host, as well.    Seventeen percent of consumers said they enjoyed outdoor activities the most. Host outdoor events at your property where you give tenants more opportunities to hang out with their friends and show prospects what you offer by inviting them, too. You could host a neighborhood cook-out or a field day with games, races and prizes.    Share photos of your outdoor events on social media, on your website, in digital advertising efforts and in lead nurture emails. Ensuring there is an outdoor component to your activity will likely make it more successful! Outdoor activities don’t necessarily have to be on site, either. How about a night out at the local baseball game? See if yo......
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The Revolving Maintenance Tech Door and how to close it

  I’m in the multifamily industry in St. Louis, MO and have been for almost 30 years.  It seems we have an ongoing, common issue with getting and keeping good maintenance techs.  With so many property management companies losing & needing great maintenance techs, I posed the question on our facebook page as to why good techs are leaving and the common answer was wages. They can make more with their own business or in commercial construction jobs and also avoid the issues with being on call.  So, I did some math. Again, I’m in the St. Louis market, so using some typical numbers we see here for this.    If the average rent is $900 per month and you lose just 6 residents a year due to poor maintenance, that’s a minimum of $5400.00 in vacancy loss if the apartment sits vacant for just 30 days. Now add in the wages paid to maintenance, contractors and leasing to turn and re-lease the units and the utility costs management will have to pay during this time, also any inspection fees. So, let’s add in another $500.00 per unit. Now we’re at $8400.00 for the 6 units we lost due to poor maintenance. And these number are conservative. In all likelihood it will be much more. And can we put a dollar amount on the poor reviews we’ll get and the chatter they’ll be telling literally everyone they know about the reason why they’re moving due to poor maintenance?? All the while, we’re spending ......
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Innovations that Create Resident Loyalty and Don’t Rely on Technology

There is a lot of focus on technology in the apartment industry these days. And rightly so. Today’s residents are seemingly glued to their smartphones, and we’ve all seen how software, mobile apps, smart-home technology and artificial intelligence can be used to significantly improve the resident and prospect experience. But operators must not lose sight of the powerful impact that non-technological amenities and features can have on the lives of residents. Today’s renters have a real longing for connection and wellness, and forward-thinking owners and managers have realized that meeting these needs can also be achieved through innovations that don’t rely on Wi-Fi or a sophisticated software program. Below are some non-technological innovations through which apartment operators can distinguish themselves from the competition and create a community full of satisfied and loyal residents (these amenities and others will be discussed in a session at the upcoming MICA 2020 conference): Concierge and lifestyle services. Today’s residents are extremely busy. Between their demanding jobs and other responsibilities, they often have precious little energy or time to take care of everyday chores and tasks. When a community offers concierge and lifestyle services – dry cleaning, dog-walking, housecleaning, clothes folding and plant watering, to name just a few – it allows residents to easily handle their day-to-day responsibilities. These services enable renters to use their downtime to relax and unwind. In the process, these offerings can create real resident loyalty and satisfaction. Exercise and wellness classes. Many apartment communities have a fitness center filled with cardio machin......
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A Property Manager's Guide to Dealing with Difficult Residents

In a perfect world, all residents at an apartment community would pay their rent on time, be quiet and thoughtful neighbors, write positive reviews of the building without prompting, attend events, bring you homemade cookies daily, volunteer to babysit your kids, offer to chauffeur you in their Maserati, set you up on a date with their cousin Chris Hemsworth...

But, it's not a perfect world.

And, sometimes, despite screening them, some residents are, well, less than the ideal. Here's how property managers should deal with difficult residents. 

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Create Relationships With Neigbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look for an apartment community with a reputation that has created its own neighborhood. B-I-N-G-O The third point in our series about today’s Seniors, tying into the letters in the word BINGO;  is a look at the community atmosphere, our Neighborhood and Networks.  Previous posts have suggested an understanding that Seniors see themselves as “better than” rather than older than.  We’ve acknowledged the importance of an Individual and Independent lifestyle. Ties To A Neighborhood The need for relationships remains the glue that cements friendships.  They choose to live close to friends or family.  They don’t want to move because their “friends are here.”  Multi family providers can create relationships with neighbors when they support this community atmosphere.    Connecting With The On-Site Team  This includes the relationship with the office and maintenance teams.  When an individual has confidence in the staff that provides the interior, exterior repairs as well as the administration of their lease, they can have confidence that they don’t have to worry about being taken advantage of or ignored.    Photo by Ian Baldwin on Unsplash However, its important to acknowledge these are not “mandatory” resident attendance events.  We are not requiring participation  to community potlucks or bingo.&......
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Appeasing the Anti-Pet and Pet-Free Resident

Admittedly, pet owners can sometimes look through a narrow lens. Their pets are everything to them, and they often can’t fathom how anyone could see it differently.  But at a rental property, some residents are between pets, some choose not to own them and others simply don’t like them. Perhaps they experienced a dog bite when they were younger, have allergies to certain animals or have other reasons as to why they’d rather avoid them.  While pet enthusiasts might not be overwhelmingly sympathetic to these individuals, they are not vastly unlike any other resident. Like anyone else, they want a comfortable home, but finding one that doesn’t allow pets is becoming more challenging. After all, 60 to 65 percent of residents own a pet and there are an average of 1.3 pets per household.  As a property manager, ways exist to strike a balance. Although you probably allow pets at your community, it doesn’t mean you can’t find a way to create harmony between your pet residents and those who would rather not interact with them.  You have to screen each pet and its owner to make sure it complies with your community regulations. Additionally, you should consistently enforce your pet policies to ensure an undisruptive living experience for all residents, pet owners or otherwise.   Part of creating a welcoming environment for anti-pet or pet-free residents involves understanding the factors most important to them. PetScreening data has confirmed the top three apartment-related concerns from non-pet owners. Here’s a look at each and what can ......
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A Property Manager's Guide to Friendsgiving

On the surface, it seems like there wouldn't be much to complain about when it comes to Thanksgiving. There are so many positives:

  • Holiday revolves around food, most of which being brown carbs (which are the most delicious carbs)
  • No work/school
  • Parade
  • Friends episodes with Brad Pitt/Underdog
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18 Suggestions for Halloween Apartment Events

Even if you're not dressing up for Halloween this, you can still get in the "spirit: (get it?) at your apartment community—and do a fun resident event at your apartment community. 

Need some suggestions? Here are 18.

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Increase Your Occupancy Now with No Additional Cost!

Increase Your Occupancy Now with No Additional Cost!
  There is no time for fluff......Let's get straight to it! First, identify a list of factors and features that prospects might consider to be the disadvantages of leasing from you, once that is complete, you will be ready to develop ways to overcome those hindrances. For each objection, be sure to prepare at least three ways to overcome it.  Having multiple ways to overcome a single objection increases your chances of success because different points work on different people. What convinces and converts one person might not do the same for the next.  A great way to overcome any objection is to simply acknowledge that it’s a disadvantage and then compare it to a benefit. For example, a prospect might not like the lack of closet space, but be won over if you point out the merits of the school district, if they have children. If there is a way to resolve an objection for once and all, such as an upgrade or repair, then be sure to take care of that matter as far as your budget will allow. However, know that objections are bound to arise, even when it comes to the greatest properties.  Having the foresight to identify and address any potential objections empowers you to increase occupancy faster than ever before. Overcoming objections is a skill that can have an even bigger impact on your ability to get apartments leased than your marketing efforts can, making mastery of this skill is one of the best investments y......
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