ChatGPT is so hot right now.

The open-source chatbot is everywhere (according to DigitalTrends, there are so many people accessing it right now that sometimes users are getting messages that it’s “at capacity”), with people using it for writing code, for customer service, for apparently cheating on school essays, for writing blogs…

What I first heard about it, I felt like the human embodiment of that Simpsons meme “Old Man Yells at Cloud.” A robot? Writing? But I’m a writer. No robot will take my job!

Multifamily marketers might be feeling my pain right now. After all, ChatGPT can write social media captions. It can create email campaigns. It can help with lead generation and market research. It can write property and unit descriptions. All very important parts of the job.

But…

Actually, do you want to do that stuff all the time? After all, you might try to be creative in your descriptions, but after you write “stainless steel appliances” 20 times a day, the term probably loses some of its magic for you. Plus, of course, those aren’t the only things multifamily marketers do.

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