Apartment Real Estate Developers have an excellent understanding of the different values of their communities. One of the first things I learned during my tenure at
Village Green Companies was Jonathan Holtzman's 123 Theory
123 TheoryThe premise was pretty simple,
Priority OneThe First Thing The Prospect Sees when they enter your community is your Entrance, hence fountains, lots of flowers and so forth,
Priority TwoThe front of the Clubhouse, and Front of the Apartment Buildings, again, spruce up to the extent your budget allows the
Second Thing Prospects SeeThird PriorityThe Last Thing a Prospect Sees are the back of the buildings, and hopefully you have secured the rental by then.
Google Real EstateSo if the Entrance to our physical apartment community is such an important and valuable piece of real estate, what is the most important piece of Google Real Estate for your
On Line Community and
Apartment Community Web Site. Perhaps you haven't thought about that, but you should. And, it is pretty silly to not take advantage of it.
Title TagsDirect from
Corey Perlman's recent book,
eBoot CampYour Title Tags are a Search Engine's first impression of your web site-Make It a Good One. If you are like a lot of folks, you may well not even know about Title Tags. A Title Tag is the headline of a web site. It appears at the top of your browser on every web page you visit. If you use Internet Explorer, it resides in the upper right hand corner. And I bet you've never even noticed it before.
When search engines evaluate your web site, they use your title tags. They simply take the headline from your web site and place it directly on their engine as the link to your web site.
Your Title Tag Makes Up 50% of the Entire Real Estate Google Gives You So, Based on that, isn't it a pretty important conversation to have as to exactly what your Title Tags should be? In our experience, we had several web sites built and revised and no one even ever mentioned Title Tags.
However, when we changed our Title Tags to be more in alignment with our Keywords, our
Ranking on Google soared to Page One, Number One.
Five to Ten WordsYou get between five to ten words per Title Tag. Your marketing group must be involved in the process and take advantage of this
Most Valuable Google Real Estate