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Resident Communications

Focuses on sharing ideas and information to increase resident satisfaction - and therefore retention - through better communication.

Communicating with Residents...Maybe it's Time for a Reality Check


Communicating with Residents…

Maybe it’s time for a reality check


Not all that long ago my planning calendar was my daily road-map. It would give me a good idea about how my day was going to go… what I needed to do. That’s no longer the case.


Thanks to the technology that allows us to instantly communicate with others, others can in turn instantly communicate with us! And with this high level of contact, comes high expectations of quick responses. Yet we all seem to be adapting to this spontaneous flow of just-in-time communications as we blast through our days checking in, reacting and responding.


So how can property managers make the best of this new normal? Maybe it’s time to re-evaluate how you communicate with your residents. Maybe it’s time for a reality check.


·Newsletters are a colossal waste of time and money – and often outdated by the time they’re delivered. Don’t even think of starting one.

·Flyers are costly litter.

·Bulletin boards have limitations – they’re OK for general information, but not everyone will get the message.

·Websites work for seekers – don’t rely on residents to log on to retrieve important announcements.

·Email works, but it’s hit or miss for time-critical messages – not everyone spontaneously retrieves their email.

·Phone calls work, but can eat up staff time – if the timing isn’t right, your message may be forgotten.

·Text messages work – In my experience, text messages are picked up more frequently than voice or email messages. Plus, texts can be quickly referenced.

·Social media is another reliable way to reach residents. Social media participants are engaged communicators, checking in often. Like texts, messages are easy to reference later on.


A good message notification service can tie it all up for you. It can send your communications to multiple mediums: voice, email, text and social media simultaneously to cover all the bases and get your just-in-time communications delivered.





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This comment was minimized by the moderator on the site

Dead on! Old habits die hard. Newsletters are an old school paradigm.

  Jason Velazquez
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I LOVE NEWSLETTERS! My Newsletter is created on PAPER with photos of Residents' Pets that they submitted and little tidbits about the people who live there. It is a truly about everything that makes the property a COMMUNITY and of course, I understand some people don't read it, but too many do read it for me to willingly discontinue it. I write it because the Residents will ask me when the next issue is coming out and come in to hand me articles they write as contributors. The newsletter can be uploaded onto the property website and emailed to FORMER RESIDENTS who like to keep in touch. Text messaging services are a great compliment to keeping everyone connected, including Prospective Residents, but this is an added expense that very small one-owner property managers may not be able to get. Don't arbitrarily discount any one method of communicating with Residents. Instead, embrace all forms.

  Mindy Sharp

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