Major renovation programs are often discussed in terms of scope, budgets, and construction execution. What receives far less attention is the operational team that must continue leasing units, retaining residents, and managing the community while the work is underway.
During a renovation program in Los Angeles, a leasing manager shared a simple observation with me. She said the team had no way to show residents or prospective tenants what the community would look like once the work was complete. All they could point to was active construction.
That comment highlighted a reality that exists in most value-add renovation programs.
Asset management is focused on creating value and generating returns. Construction is responsible for executing the scope. Operations is responsible for maintaining a stabilized community while residents are living through the disruption.
Those three groups have to remain aligned for the renovation strategy to succeed.
In this case, the solution was straightforward. We asked the architect to prepare storyboard displays showing the future amenity spaces, finishes, and improvements. Those boards were placed in leasing offices and common areas so both residents and prospective tenants could see what the community would become once the renovation was complete.
The cost was minimal and easily carried within the construction budget. The impact was giving the operational team a clear way to communicate the vision behind the renovation while construction was taking place.
For me, the experience reinforced an important leadership lesson. Successful renovation programs require alignment between asset management, construction leadership, and operations. Construction leaders play an important role in helping translate the investment strategy and design vision into something the operational team can confidently communicate to residents and prospective tenants.
When that alignment exists, the operational team is better equipped to manage the disruption, and the renovation program is more likely to deliver the value creation and return the strategy was designed to achieve.
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