Did you see it? The change rolled through Florida all of last week. And it hit Texas on Friday. Today, all of the sudden, it went nation-wide.
Dubbed Hurricane Craig, this change is a seismic shift in Craigslist's posting policy throughout North America. Many of the most commonly-used HTML tags in Craigslist have now been disallowed. This includes images, tables, most text markup, and anything but the most bare-bones of links.
Practically every Craigslist template ever written can now be put through the shredder.
If you are posting to Craigslist, what does this mean for you?
- You have to upload your photos using the much-lampooned Craigslist photo gallery. Pro tip: when selecting photos to upload, use the Control key (Command key on the Mac) to select all the photos you want to upload in one go.
- Readability just became much more important. Your template and over-sized photos will no longer carry the day. Renters are now going to have to face down page after page of mind-numbing text. So structure yours for an easy and quick read, with the most important items first.
- Details are going to matter more. With all that slick and pretty in the bucket end of the shredder, including details like laundry on-site, dishwasher, and two blocks from Starbucks will help to carry the day.
- A clear call to action is now a force-multipler. Again, the inspired and inspiring templates with sweeping views of the property are gone. So how do you distinguish your post, your company and your level of service?
UPDATE 1: Hurricane Craig just rolled back through yesterday and obliterated ALL hyperlinks. Craigslist is now officially a member of the pre-1995 web.
UPDATE 2: Here's a second post with additional next steps: Surviving Craig’s Brave New World.