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Posted by on in Apartment Marketing
Dear Gabby: Instagram…really?

Dear Gabby,


Snapchat, Facebook, Twitter, AND Instagram! I can’t seem to catch up with all of the social media platforms that are out there. I just started Snapchat at my community… is Instagram really necessary? I mean, what would I even post on there? Please help… I don’t want to fall behind, but I am just not the hippest gal on the block.







Dear #ReluctantGrammer,


First off, a round of applause to you for having a Facebook, Twitter, and Snapchat for your community! Usually I get a lot of questions about social media in general, so it is a breath of fresh air to have someone who actually lives in the post-2004 world.


As a property manager, it’s your job to find different and fun ways to connect to your residents and perspective leads. One of those fun ways to connect is Instagram! I know it seems like a lot of different platforms but you have to think about it in that on each platform you are hitting different types of people… all of them are potential residents.


Instagram is very popular with millennials and while some of them are still living with their parents, you need to target the ones that are looking to rent. Not only that, but start getting ready for Generation Z because once they head off to college, they will be using Instagram to find off-campus housing… duh!


You should use Instagram as a place to share photos and show-off the personality of your resident community. You can use it to make exciting announcements for a new amenity, an event coming up, or even holiday! Make sure you are keeping things relevant and visual for your audience. You want to highlight your services, staff, etc. Switching gears, you can also use Instagram to grab the attention of potential renters. If you hold an Instagram contest with your residents, you not only create a greater sense of community but you also will have your community’s name reach people in your residents’ Instagram feeds. You just choose a topic such as “Share your workout selfie with our new gym equipment for a chance at winning a gift card!” with a branded hashtag. Once your residents post, their followers will see the photo of your new gym equipment and they will see the branded hashtag!


It’s really that simple. Keep things fun, visual, and interactive and you’ll have a quality instagram in no time!


Until next week,



With 17+ years of experience in the multifamily industry, I'm here to chew bubble gum and kick multifamily topics' butts...and I'm all outta bubble gum #DearGabby
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