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Do your people do the right thing even when you are not looking?

Would it surprise you to learn that in a recent study across the country where apartment communities were contacted with requests for information via the internet that less than 10% of the communities contacted responded?  In our current economic climate where maintaining occupancy is a challenge in many of our metropolitan areas, would your communities be part of the 10% or would they be part of the 90%? 

As we begin 2009, I would challenge all multi-family professionals, whether onsite or at a corporate level, to make sure that your teams are doing the basics.  Studies have continually shown that internet traffic is qualified traffic and that the number of individuals that are looking for an apartment online continues to increase every day.  Are your properties capturing all of the internet leads that they are receiving?   Are they following up with all leads in the manner that the prospective resident requested?  Are the internet leads answered in a professional manner?  If you don't know what your people are doing when it comes to internet leads, I would strongly suggest that you find out - today.  The only thing you have to lose is qualified rentals!

 

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