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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Don’t Be Afraid To Take Objections Head On!

Love this post made on Multifamily ShareSpace from Sydney Jamieson!  Having your property across from a cemetery surely ranks up there as one of the bigger objections you might face, but rather than putting your head in the sand and pretending it doesn’t exist, I love this approach of taking the objection head on, and even having a little fun with it! 

What is the biggest objection you all hear from prospects, and how do you face it?  Share the objections you hear in the comments below!  And if you want a heads up about future leasing blogs, click the subscribe link in the box below!

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Farmers Branch, a suburb of Dallas, Texas, is again trying to halt illegal immigrants living at its apartment communities. As opposed to previous attempts that put the duty of verifying citizenship squarely on the shoulders of the apartment community, this new ordinance would require adults looking to rent in Farmers Branch to get an "Occupancy License" from the city. This would entail renters providing the city information regarding their legal status, which would be checked against a federal d...
Imagine showing interactive floorplans with furniture you can move around!   
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