In my travels, I am finding that many communities are experiencing a substantial and unanticipated drop in traffic.  That, coupled with increased move outs due to job loss, etc. has resulted in less than desirable vacancy rates. In addition to increased marketing efforts, it’s important and timely to keep in mind that the little things do count.  Rather than gazing out the window and wondering where all the traffic went, and speculating on when it might come back, take action and clean up your act.  
A few suggestions:
•    How many times have you pulled into a business thinking you might buy something, and pulled right back out because the place just didn’t look kept up?  Empty the ashtray out front.  Clean the windows on your front door.  Wash the coffeepot. Clean the golf cart.  Examine your entry mats.  Don’t forget the restrooms.
•    Visit your competition.  Have breakfast with a competitor.  Find out, (as Marvin Gaye so eloquently sang), what’s going on.
•    Oh the weather outside is frightful, but the fire is so delightful…your fireplace-is it on?
•    When was the last time your community’s clubhouse and exterior windows were cleaned?  The difference will be clear, no pun intended.
•    Pay close attention to the your appearance and the appearance of your team.  Do you all convey a positive, professional image?

Above all, persevere.  Weather the storm.  Make every contact with clients and residents count.  Look at your community, your team, your competition and decide what you need to do become a community of choice.  Then become that community.  Do it just a little better than the rest.  Your clients will notice.