Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Don't Forget the Little Things

In my travels, I am finding that many communities are experiencing a substantial and unanticipated drop in traffic.  That, coupled with increased move outs due to job loss, etc. has resulted in less than desirable vacancy rates. In addition to increased marketing efforts, it’s important and timely to keep in mind that the little things do count.  Rather than gazing out the window and wondering where all the traffic went, and speculating on when it might come back, take action and clean up your act.  
A few suggestions:
•    How many times have you pulled into a business thinking you might buy something, and pulled right back out because the place just didn’t look kept up?  Empty the ashtray out front.  Clean the windows on your front door.  Wash the coffeepot. Clean the golf cart.  Examine your entry mats.  Don’t forget the restrooms.
•    Visit your competition.  Have breakfast with a competitor.  Find out, (as Marvin Gaye so eloquently sang), what’s going on.
•    Oh the weather outside is frightful, but the fire is so delightful…your fireplace-is it on?
•    When was the last time your community’s clubhouse and exterior windows were cleaned?  The difference will be clear, no pun intended.
•    Pay close attention to the your appearance and the appearance of your team.  Do you all convey a positive, professional image?

Above all, persevere.  Weather the storm.  Make every contact with clients and residents count.  Look at your community, your team, your competition and decide what you need to do become a community of choice.  Then become that community.  Do it just a little better than the rest.  Your clients will notice.
Rate this blog entry:
This comment was minimized by the moderator on the site

Thanks for posting, Lori! You definitely keyed in on what seems to be turning into the theme of 2009, "Sweat the Small Stuff". In other words, focus on the details and realize how each action is affecting your presentation to prospects and residents. With a challenging economic situation, there is no excuse for a less-than-immaculate office and grounds. No matter how bad things get, you can still afford Windex!

  Brent Williams
This comment was minimized by the moderator on the site

This was my favorite part of your post: "Make every contact with clients and residents count."
That says it all!

Great post! Welcome to MFI and we look forward to hearing more from you!

  Charity Zierten
This comment was minimized by the moderator on the site

Such a great message! I think the drop in traffic, and especially actual rental applications, can be a little nerve-wracking for our leasing teams. This makes it very timely to remember to show our existing residents the love. By reminding them of their value, it helps us hold on the the residents we do have.

  Jen Piccotti

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
I will take the time to write a longer "how to" and "why should I" blog in a few days, but I wanted to throw this nugget of information out:  When you make a new blog post on Multifamily Insiders, it gets shown to Technorati, a blog search engine!  It takes a look at the tags you use (see the link on the right side of the blog-writer window) and indexes your blogs.  I won't get into the nuts and bolts, but basically, it helps with your "web presence" ...
I have quite a few new readers lately, and it occurred to me that they might not be familiar with this blog's history or myself specifically. Let me give you a rundown of why I started it up. I have a background on both the property management side and vendor side of the equation, although I'm currently on the vendor side. Regardless, as a rule this blog isn't meant to talk about myself or my company (although it does slip in every once and a while); instead, I use it to discuss issues affecting...
I've started reading Mike Brewer's Property Management blog and am quickly becoming a fan. He truly understands the need to utilize social networking to attract and retain residents. He's also recruited Eric Brown of Urbane Apartments to guest blog, who is clearly devoted to turning traditional property management on its head. Good luck guys! Here is a recent post by Eric: http://mbrewer.typepad.com/property_management/2008/04/the-long-tail.html [UPDATE:  Mike has decided to blog here on Mu...