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How to Rent Apartments without Selling the Specials

Proven methods of increasing occupancy without selling specials.

Eliminate low self esteem and command the lease (Part 1)

Eliminate low self esteem and command the lease (Part 1)

When it comes to closing the deal and getting the lease, few things are more important than believing in yourself and your property. Not having self-esteem when talking to prospects will cost you the lease. It will cost you profits. It could even be the difference between the success and failure of your company.

However, if you have self-esteem and believe in yourself, your prospects will pick up on it. They will find you more charming and engaging. They will be more interested in what you have to say, and they will take you seriously. Once you have their interest, you need to close the deal. You need to ask for their money. This 3 part guide is going to teach you the most vital concepts to keep in mind each time you interact with a prospect.


Part 1

This section is going to teach you about having the right mindset. It is critical to have the proper mindset. If you don't have the right mindset, you will unknowingly let interested prospects walk away. You will be leaving money on the table and you will never be as efficient as you could be. If you lack the proper mindset, you will never reach your full potential.

Imagine that you have an old childhood friend. This friend has been looking for a specific apartment in a specific location for years now. You have finally found the apartment of his dreams. You know he will be overwhelmed with joy when he hears the good news. Take the time to visualize this mental image. How happy would you be to tell your friend you finally found something he has spent years trying to find?

This is the mindset you need to have while talking to prospects. You need to have the confidence that your apartment is the best one for them. Doing so will help them to understand why your apartment is so awesome. You should feel an obligation to help them understand. You also need to make them to know that they will be making a big mistake if they don't sign the lease. Let this mindset be your focal point during all of your interactions.

Continue to work on part 1 and be on the look out for “Eliminate low self esteem and command the lease (Part 2)”

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