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How to Rent Apartments without Selling the Specials

Proven methods of increasing occupancy without selling specials.

Eliminate low self esteem and command the lease (Part 2)

Eliminate low self esteem and command the lease (Part 2)

In Part 1 we discussed how Important it is to have the proper mindset. If you missed it please read Part 1 by clicking this link PART 1 and move on to Part 2.

Part 2

The right mindset will help a lot. But it is not enough on its own. You need to be able to show your prospects why you are so confident that your apartment will be the best choice for them. If you are not able to do that, you will still be losing out on a LOT of leases. So, how can you show your prospects why you are the best choice?

First, make a list of every benefit that you can think of for them to sign your lease. Maybe you are located near popular attractions. Maybe you provide services and benefits that your competitors don't. You need to brainstorm with others and be creative. After you have your list, go through and edit it several times. Then put the most important reasons at the top of the list. Study them until you can recite them in your sleep.

Continue to work on part 1 and 2.

Be on the look out for “Eliminate low self esteem and command the lease (Part 3)”

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