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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Engage Your Team Members Before Someone Else Does

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I recently put up a poll asking how ambitious community members were in multifamily, ranging from 1 to 5.  What I didn’t anticipate was someone adding their own option:  Used to be, but the industry isn’t as rewarding as it used to be.  This throw-in poll option suddenly surged to 24% of the poll responses.  Our industry has a problem – our teams are burnt out, feeling unappreciated, and for many, the wild ride that is multifamily simply isn’t paying off anymore. 

In this new, challenging environment, employee engagement is that much more important, so I sat down with Shelley Watson, Executive Vice President of Operations at Morgan to learn what they have done to achieve award-winning success on the employee engagement front.  She shares insights into how they assessed their strengths and weaknesses, how they leveraged consistent touchpoints with their team members with the help of Swift Bunny, and what changes they implemented to work towards constant improvement in this space.  She also shares some “low hanging fruit” that all companies should be implementing at their own company. 

How do we pick companies to talk to?

 
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Oh wow, so much to learn from this conversation! One thing that stuck out to me: Shelley shared an example of feedback they received from on-site leasing that was both SMALL and BIG. Teams said a big frustration for them on the leasing side was not having a keyboard to accompany their leasing tablets. Leaders had no idea that was getting in the way of their work...and what an easy thing to fix! They promptly got keyboards out to all the sites. A relatively small problem that felt big to the teams who were frustrated by it, and a big win for team satisfaction when leaders responded. Well done, Morgan Group! Such a great example of the importance of listening to team members. ** Don't miss leasing agent Jayla's video story at the end! FANTASTIC! **

  Kara Rice
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Exactly! Sometimes we need to make wholesale changes at our company, but sometimes small tweaks can make huge impacts.

  Brent Williams
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This! Really listening matters so much!

  Stephanie Oehler
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I sort have the opposite - I feel we are chained to our computers - we don't tablets to use for leasing and I feel it is a hinderance. We do have 1 now for the office to use, but it is more for inspections.

  Becky Dotson
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Great interview! Seems like Morgan is thinking about how to attract and retain top talent.

  Donje Putnam
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Thanks, Donje!

  Brent Williams
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Jaela's story made me tear up! Great share and wonderful insights all around.

  Stephanie Oehler

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