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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Facebook and Fair Housing

Many of you reading this blog have taken the right move and started up a MySpace page to reach your prospects and residents in new and dynamic ways. Some of you have done the same on Facebook, and even have created a group on Facebook.

 

Facebook

 

I just read news, however, that might make that a little more sticky. Apparently, Facebook is soon going to require users to enter "male" or "female" in the profile in order to ensure proper grammar in their website. (http://www.chron.com/disp/story.mpl/business/5860088.html) Completely understandable, in my opinion, but of course this definitely brings up questions about community groups and potential Fair Housing issues. I am no Fair Housing expert, but it makes me a little nervous given the recent Roommates.com debacle. I'll leave you all to make your own judgments on this.

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Great news for multifamily developers: That statute of limitations for fair housing issues relating to construction and development are now limited to 2 years following a project's completion. http://www.multihousingnews.com/multihousing/content_display/industry-news/e3i7b7c9db010011facebb7686524233c21
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