With Valentine's Day right around the corner as well as the early signs of leasing season, it's time to talk about how to find that "Special Someone".

Whether you're looking for long term committment (12-18 months to start), or just someone for short-term fun, there are some key points of advice on how to get the right match for you!



*On the prowl:  Where to look for and meet is always the hardest starting point.  Step outside of your comfort zone and don't wait for that new prospect to look for you!  Outreach is an underrated and overlooked option!  Don't just go to what's around you - find that special someone(s) in places you have in common and places you aspire to be.  Have fun with it, be brave and go for what you want!  Introduce yourself, dress to impress and sell you product with confidence!  If you sell it, they will come.  Hopefully in droves!

*Quality and Quantity:  Don't settle for just one option... have multiple!  Focus on who you want and go get them.  Create a list of places, venues, employers that meet your needs and attack.  Cast your net a little wider and deeper to get a greater number of the qualified applicants you're seeking.  Quality is everything when you're looking to start a new relationship, especially one whose committment you hope to reaffirm and renew year after year.  However, quantity is just as important.   Despite social norms, having several prospects going at one time is a beautiful thing.  Create a level of competition! It will heighten the level of excitement in your product, create a sense of urgency, and definitely sells you as a must-have.

*Reel 'Em In:  Once your have their attention, the key is to keep it.  What sets you apart and makes you stand out in the crowd?  What makes you different and BETTER than all the other fish in the sea?  Do you have what they want and need?  This is when your sales skills and training really step in.  Prospects will rent because they like YOU, feel confident in YOU, have a connection and rapport built with YOU.  Take charge, sell the product and the VALUE of the service.  Sweeten the deal if you can.  Remember what your momma said and don't give it all away; instead, show them what they'll be missing if they don't choose you.  Keep them guessing with the promise of more.  And then deliver.

*Sealing The Deal:  So now you have who you want.  You got yourself out there, got assertive, sold your product and have people waiting in line.  They like what you have to offer, you're comfortable they're "the one" and now it's time to sign on the dotted line.  WARNING:  This is when the "cold feet" factor can interrupt your plans.  It's natural.  Committment can be scary.  Be patient, be honest, and give them gentle and supportive reminders of why they're making the right choice.  HONESTY is essential throughout this entire process, so don't offer something you can't make good on.  Celebrate their choice with them and make them active in the process.  Once that lease is signed, don't just forget about them.  Keep the sizzle alive in this leasing relationship and show them how valuable they are.  Constant reminders of your committment to them and their needs are important if keeping the relationship fresh and interactive.



Have a great Valentine's Day and please... contribute your own steps to success in finding that special someone!