In today’s fast-moving multifamily landscape, the ability to make better decisions, faster is no longer a luxury, it’s a necessity. Data is abundant, but disconnected systems and manual processes often slow teams down, leading to delays in critical decision-making and missed revenue and/or cost savings opportunities. Connecting systems and connecting people and teams within a company solves this challenge.
In our recent Connected Analytics webinar, we explored how multifamily leaders like Gloria Peak of Avanti Residential and David Zarnitzky of MAXX Properties are using a Connected Analytics Platform (CAP) to drive efficiency, reduce risk, and optimize performance. Their real-world stories highlight the measurable impact of real-time data and seamless system integration, demonstrating why a connected analytics approach is superior to traditional point solutions.
When Avanti Residential saw a sudden spike in delinquencies, the initial assumption was that a recent operational change (role specialization within the team) was causing the problem. Without a connected platform, diagnosing the root cause would have required days of manual reconciliation across multiple systems.
Instead, Avanti used their CAP to pinpoint the true source of the issue: a payment platform glitch, not an operational failure. With a single source of truth, they resolved the issue within hours, preventing unnecessary disruption and preserving confidence in their team’s new structure.
For MAXX Properties, renewal management was always a key focus, but their existing tools only provided static, limited insights into renewal rates. By leveraging their analytics platform, MAXX took it a step further—tracking time-to-notice, vacancy loss and renewal speed in real time.
This holistic view of renewal behavior allowed MAXX to take proactive steps to reduce vacancy loss. By accelerating renewal decisions and notices, they minimized the risk of unexpected vacancies and revenue gaps. A clear example of making better decisions, faster!
Traditional financial review meetings often involve printed reports, Excel spreadsheets, and post-meeting follow-ups to answer questions that arise. At MAXX Properties, as with most operating and/or asset management companies, this process was slow and inefficient, limiting their ability to adapt quickly.
By transitioning to a CAP, MAXX transformed these meetings into dynamic, interactive sessions where decision-makers could drill into live data on-demand. Questions that previously required a follow-up analysis were now answered in real time, saving hours and improving agility. Faster (and better) decisions!
For many multifamily operators, budgeting is a manual, time-intensive process prone to errors and inefficiencies. At Avanti Residential, compiling data across different operational systems often resulted in delays and limited flexibility in decision-making.
With real-time budgeting and automation enabled by their analytics platform, Avanti now integrates data seamlessly, allowing for real-time updates, scenario modeling and proactive expense management. This was particularly impactful in payroll cost control, ensuring tighter oversight of one of the industry’s largest expense categories.
Both Avanti and MAXX Properties emphasized how a CAP democratized data access, allowing non-technical team members to make faster, informed decisions without relying on analysts. Previously, running reports or conducting A/B tests took hours of manual effort, requiring extensive Excel work which is often a skill in limited supply.
Now, with a self-service approach leveraging a connected analytics platform, teams across departments can access real-time insights in minutes, empowering them to act quickly and confidently.
The success stories from Avanti Residential and MAXX Properties reinforce the game-changing benefits of a CAP in multifamily housing. Whether it’s identifying revenue risks in real time, reducing vacancy loss, streamlining budgeting, or enabling faster decision-making, the impact is clear: faster insights, smarter decisions and stronger business performance.
Jocelyn Quall is the Vice President of Marketing at Real Estate Business Analytics (REBA), a data analytics software company on a mission to change how the rental housing industry uses data. She has spent her career driving demand for B2B and B2C hospitality leaders in multifamily, senior living, and temporary housing.