So as many of you may know, I am not a developer, having a background in Finance instead. But even though I don't handle the coding for AptConnect, I hate being ignorant on the subject. So I have decided to take up coding in my spare time, if only to have a basic understanding.

So I started going through Amazon.com for the user reviews on certain books and had to share my favorite review so far. Hope you enjoy!

This is the worst book I have ever read. It' s like reading a book on how to use a light switch over and over again even though you've already done it 1000 times. Does that make sense? Either way, I'm drunk and this book sucked and I still can't program. What a waste. Good lord.

Sure swayed me!

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 [UPDATE 11/6/08     At first, I posted this as "Off-Topic", but as I read it again, I realized that there were some definite lessons to be learned from this situation!  First of all, it's another example of social networking and how it affects the view of your business.  This review identified the specific book, gave information directly to a "prospect", and ultimately influenced the prospects decision to buy.  Although sites like ApartmentRatings.com might be a thorn in your side, they aren't going away and they are providing a service your prospects care about.  Ignoring them is something you just can't afford to do.

Going forward, it will be important to not only drive your good customers to leave their footprint on ratings sites and other forums, but also take positive steps to address these types of posts and turn them into a positive.  This can be either making things right with the upset customer or identifying weaknesses in your own service that you can address and correct.  Either way, the way people share information has changed and drastically improved, so in order to succeed, you will have to adapt and improve your own model in response.