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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Great Use of Instagram by an Apartment Community


I absolutely love this use of Instagram for an apartment community!  


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Over the months, we’ve discussed the value of many different types of technology: websites, Twitter, and social networking sites like Facebook. But one thing we haven’t yet looked at is YouTube. Have you considered including YouTube videos into your online marketing strategy? Well, here are a few reasons you might want to. Save yourself some time. Photographs are a near-essential part of any rental listing. With a text-only listing, it’s often difficult for would-be renters...
I know this is a topic often covered,  but we still see properties running Facebook profile pages without even being aware of it.   Your property should be on Facebook. In 2011, that’s a no-brainer. With over 750 million active users—half of whom log in every day—Facebook is the world’s largest social networking site, an essential, real-time link between businesses and their customers. But many people don’t know the difference between a Facebook profile an...
I recently came across a great marketing picture shared by an apartment community, and I immediately thought it would be something fun to share on MFI.  So I called up the community to ask if that would be ok.  The conversation went something like this: On-Site Employee:  You saw that picture?  How? Me:  Well, it’s on your Facebook page… On-Site Employee:  I didn’t know that.  Well, I can’t give permission because that’s all handl...