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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Great Use of Instagram by an Apartment Community


I absolutely love this use of Instagram for an apartment community!  


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In a media driven world that is oversaturated with marketing messages and advertising, it’s hard to stand out. Generally speaking, student housing providers don’t have massive marketing budgets to purchase primetime television spots or launch massive guerilla marketing campaigns. Having said that, you don’t necessarily need a huge budget or a world-class marketing team to launch some outstanding campaigns.  Here’s our favorite student housing marketing campaigns from the last few years. &...
Snapchat, as of late, has been a hot topic in the student housing market. Earlier in the year at the 2017 NAA Student Housing Conference & Exhibition, a session covered social media trends in student housing and highlighted Snapchat as a platform ripe with marketing potential. As NAA put it, Snapchat is dominating the student housing marketing conversation. But is the marketing potential all it’s cracked up to be? While there are plenty of great free Snapchat marketing techniques for reside...
If you are in sales, it’s your job to get your company’s name out there as much as possible, but at the same time, you also know that people care about forming relationships, and that trying to sell in the wrong setting or time can be disastrous.  If you go to a networking event, it is usually pretty obvious who the new sales associates are, as they often push way too hard.  While the seasoned sales professionals are first establishing rapport and focusing on the other person enjoying ...