Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Have You Opted-In to Texting Residents and Prospects?

Text-A-ResidentThe mobile market is booming, and while you may have joined the latest trend with a mobile phone purchase of your own,  this technology can now be incorporated into your community by reaching residents and prospects in the way they most prefer—text messaging.  In return, your community can save time and resources with just a quick trip to the computer.  With an easy log in to your chosen texting platform, designated employees can type in a short text message and with a simple click, your message is in the hands of your subscribed residents, prospects or both.

Imagine reaching your residents quickly with notifications like:

  • “Your lease is almost up. Stop by the leasing office to check out our latest specials to renew!”
  • “Just a friendly reminder, rent is due Monday.”
  • “Sorry we missed you. You have a package waiting in the leasing office.”
  • “Powerwashing this Thursday.”
  • “The next resident social is April 15th. See you at the pool at 2pm.”

Want to take your text campaign even further? Utilize cross-promotion partnerships, as shown in the former post "Attract New Residents with Cross-Promotion on Facebook" to offer local deals and discounts in your text messages like, “Have you tried the new fitness center across the street? Show this text and receive a membership for 1 month free!”

 

Data released in February 2011 from SatisFacts, a national apartment-resident survey firm, shows that cell phone (53.9 percent) and email (55.7 percent) are neck and neck as residents’ number one preferred method of communication.  In addition, you can be rest assured that residents and prospective renters will get the message in a direct and timely manner with text message open rates reaching a staggering 98 percent versus email open rates only averaging 22 percent.*  Choosing text messaging for your communication vehicle can also eliminate the worry of reaching residents with time-sensitive information.  With 85 percent of cell phone users opening an unread text message within 15 minutes of receiving it,** your residents can appreciate being kept in the loop as soon as situations occur.

 

Stand out among your competition. Prospects can While meeting the goal of reaching renters any time, any place,  incorporating a text message campaign can improve your marketing efforts and resident satisfaction.  Avoid wasting time and decrease the risk of your carefully developed message falling into the bottomless pit of emails.  Want to make an impact on prospects and stand out among the competition?  Have prospective renters opt-in to your text message program while visiting your property and send follow-up texts easily tailored to their preferences and needs.

Before recipients can take advantage of the offers and information you provide them, they need to give permission to be added to your text database by sending a text to a specific number with a keyword, often referred to as ”opting-in.”  To help persuade them to “opt-in” to receive your text messages, we have included some inexpensive tips to build your text database below.

 

Build Your Text Database With These Hot Tips:

Text-A-Resident


  • Ask residents to opt-in when they stop by to drop their rent checks off.
  • Distribute fliers around the property encouraging people to opt-in.
  • Make the text program announcement at your next resident social.
  • Have a raffle. For example, all residents that “opt-in” during the next 30 days will be entered to win a prize.
  • Place a sign that says, “Ask me about our text program” in your clubhouse.
  • “Go Green.” Residents can do their part by opting-in with this “green” initiative that gets away from paper notifications.


Text-A-Prospect


  • Encourage prospects to opt-in to your text program while they wait for the next available leasing consultant.
  • When prospects ask for more information, let them know they can “opt-in” to receive upcoming specials and promotions on their mobile phone.
  • If prospects are looking for something that you don’t have available on that day, let them know that things change often and you’d like to be able to text them when something becomes available.
  • Train your leasing team to have prospective renters “opt-in” during tours of your community.
  • Place inexpensive door-clings with text sign up information throughout the property. 


For more information on making mobile a successful part of your marketing plan visit the YourSolutions Blog.

 

* Frost & Sullivan

** Mobile Marketing and Advertising Agency, Textopoly

Rate this blog entry:
0
 
This comment was minimized by the moderator on the site

This is a topic very near and dear to my heart. In a recent presentation, I referred to email as the 'snail mail' of electronic media. (As alluded to above, there are actually studies available showing email usage to be declining and texting to...

This is a topic very near and dear to my heart. In a recent presentation, I referred to email as the 'snail mail' of electronic media. (As alluded to above, there are actually studies available showing email usage to be declining and texting to be exploding.) When I mentioned that residents can now have the option to pay rent by responding to a text message (or FB post instead of just by email), more than a few eyebrows went up. Interestingly, some of those eyebrows belonged to property managers who already had an electronic notification/payment, etc. structure in place and didn't know that these conveniences even existed. (And yes, I did use the green argument as well--a few less risen eyebrows, but notice was definitely taken.)

The way I describe this utility is as follows: Think of a young college grad or maybe a student in off-campus housing who takes his or her laptop to Starbucks. In between sips of latte, he or she gets a text or Facebook message about the upcoming rent payment, checks the bank balance, and BANG, logs into the resident portal and pays the rent. Everybody's happy.

The follow-on possibilities are endless.

Read More
  Charles Fiori
This comment was minimized by the moderator on the site

I love the idea of Texting, this generation is prime for it! I started using my ILS's texting feature on my ads on Craigslist and the response has been wonderful! I think this works better than QR codes ever will.

Does anyone recommend any...

I love the idea of Texting, this generation is prime for it! I started using my ILS's texting feature on my ads on Craigslist and the response has been wonderful! I think this works better than QR codes ever will.

Does anyone recommend any particular Texting service provider? Are there any free ones out there?

Thank you!

Read More
  Susan
This comment was minimized by the moderator on the site

Hi all,

We offer a resident text program as well as billing and utility management services. If intterested, please email [email protected]

Jim

  Jim
This comment was minimized by the moderator on the site

Texting has been a very hot topic in the industry. At Indatus we offer a multifamily Mass Notification service called Zip Digital. It is Flat Rate pricing and includes text, short codes, phone calls and emails. Please let me know if you would...

Texting has been a very hot topic in the industry. At Indatus we offer a multifamily Mass Notification service called Zip Digital. It is Flat Rate pricing and includes text, short codes, phone calls and emails. Please let me know if you would like further information. my number is 855-734-8435. Thank you.

Read More
  Andy Reithel
This comment was minimized by the moderator on the site

Charles, thanks for your input! Text messaging also has a special place in my heart in both my personal and professional life. It seems that it is finally catching on for business purposes, and I'm excited to see all the great ways companies are...

Charles, thanks for your input! Text messaging also has a special place in my heart in both my personal and professional life. It seems that it is finally catching on for business purposes, and I'm excited to see all the great ways companies are taking advantage of the high text message open rates--could you believe the open rate statistic of 85%?! Wow!

Susan, texting and mobile are definitely more popular than ever, and companies are quickly diversifying their marketing mixes to follow suit! It's great that you've started using this method and you're already ahead of the curve.

Not only does For Rent Media Solutions (FRMS) use text keywords in the apartment listings, FRMS is the first ILS to launch a Text-A-Resident and Text-A-Prospect product made especially for the multifamily industry to reach and follow up with prospects and send notifications to residents. There are a few free text message platforms, but they are limited to text messaging only one number at a time and do not have the same functionality as the Text-A-Resident/Prospect platform that can schedule and send both individual and mass text messages at a time. You can contact [url]http://www.forrent.com/contactus.php[/url] for more information and to find out what other neat features the product offers.

Read More
  Maggie Gormley

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
If you consistently read Grace Hill, you may already be up to date on this particular discussion, but for a moment I would like to talk about the foreclosure problem in the U.S. and how it affects our industry, in particular. Now, I must note that I am not well versed in the specifics of foreclosure proceedings, so if you notice some problems with this logic, please let me know. There are two facets to this argument in relation to accepting these people back into our apartments. The first relate...
Today I received a comment on my MySpace from a friend with the attached picture.   Now many of you will probably not have a clue as to what this sign is talking about, and in a way, that's why it's brilliant! This is a very targeted ad to males (in general) ages 18 to 24. It's a funny little sign about an EXTREMELY popular video game, which you've probably heard of even if you haven't played yourself, Halo.Instead of trying a one-size fits all approach to marketing, the bank assessed ...
It's exciting to see more innovative architecture discussions coming out of the multifamily industry during the past year. Although "green" building is interesting, what really has me going is social-based architecture. This is architecture designed to create more plentiful and meaningful social interactions in the community. Yesterday, I came across an article about a community that has created a "food and wine" niche community that houses a temp-controlled wine room and Che...