Holiday Photo Wall = Marketing Gold

Everyone is taking pictures and videos. Especially during the holidays.

If you don't already have your holiday decorations up, what are you waiting for?! It seems people are decorating earlier and earlier every year. But good news! You can still make the most of 'tis the season' and turn your leasing office or clubhouse into a must snap spot!

This works for residents, prospects, and even pets! (especially pets!) A festive photo wall or photo station isn't just fun… it's smart marketing.

Why it works (and the numbers back it up):

• Emails (or follow-ups) with photos or graphics can see +7% open rates over text-only versions. eMarketing Hacks
• Graphic-enhanced campaigns have hit 43% open rates, versus 36% for plain emails. Snov.io
• Even response rates go up: campaigns with relevant visuals have seen reply rates jump from 6% to 9%. Luru

What does that mean for your community?

1. Invite residents & prospects to stop by, snap festive pics, and tag your community.
2. Use prospect photos in follow-up emails. They're more likely to be opened and engaged with.
3. Share the photos on social media to build buzz and showcase community culture.
4. It's just fun!! Do it with your team and attach a team photo with follow ups, resident emails, holiday party invites and more!

This can be used as a powerful tool for leasing follow-ups, social media boosts and dynamic relationship-building. Make your clubhouse the holiday photo shoot hotspot this season!