How are you writing your apartment community craigslist ad titles? Are you using rent concessions to drive traffic to your property? What if you don’t have any promotions? What content are you posting to your Facebook and Twitter pages? Are you just posting your rental rates and promotions? Did you know that more than half of American adults are attempting to save money?
Let’s face it, not every community can compete with ever-increasing rent promotions and concessions. Sometimes, the rent cannot get ANY lower. How do you differentiate your ads and your content from competitors when the properties are so similar?
Try this: if your community offers something of value, highlight that feature in your ads, in your Facebook Page content, and occasionally in your Twitter feed. Please understand: I don’t mean use a long list of amenities. Frankly, that’s boring and exactly what everyone else is doing. Use the statistics above to create ad titles/headlines that are unique for your community.
Your community offers -
Don’t forget to rotate your new headlines, I’m sure there are many other ideas just waiting for you to discover.
How have you used your community features to appeal to potential renters? Please share some of your examples with us!