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How to Use Social Media for Apartment Communities

How to effectively use social media to increase engagement, resident retention and sales at your apartment community!

How to Analyze 2017 Marketing and Plan for 2018

How to Analyze 2017 Marketing and Plan for 2018

 

I once attended a team building event when I was with Greystar, presented by Afterburner who "teach the techniques used by elite military teams to drive accountability, increase agility and accelerate performance." The group presenting to us were a group of fighter pilots who explained a variety of topics but one hit home specifically to me. They stated that every mission they fly, before it is executed, they already have a post-flight meeting scheduled to analyze the wins and lessons learned from the mission. They explained how critical this is to the successful planning of future missions by learning how they could improve.

In property management, we're in such a fast paced industry that it's difficult to slow down and assess all of the wins and opportunities at each asset, each month. However, NOT doing this is much more critical. As an RPM, I would have Property Managers present their wins and opportunities to me in front of their peers. We would discuss the ways they excelled in performance, how we could apply those wins to other communities and strategize about how to readjust our plan for the coming month to overcome any deficiencies.

As 2017 comes to a close, are you dedicating time for your teams to look at their marketing plan goals they set forth at the beginning of the year and analyzing the actual year end results in detail? Are you bringing Property Managers together to review the collective performance of your marketing and see how you can improve as a company? What marketing sources worked well and what did not, along with truly tracking those elusive "drive-by" prospects? Are you cutting the sources that didn't perform and reallocating those funds to targeted social media advertising and other advertising that IS producing a solid cost per lead/lease? Don't let your 2018 strategy be a run on of 2017. Properties change, trends change and social media is HOT. Take advantage of the opportunities it brings!

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  • Klaesha Van Sickle

    Our social media marketing goals are to grow our social following and connect with our Multifamily customers. As someone that was in Property Management for 12 years I know the value of social media and the information that can be shared. I work for a Fire Protection Company who services multifamily. We service and maintain fire sprinkler and alarm systems that help save lives. We care about our customers and work to help them care for theirs.

  • Kelly Thomas

    Klaesha Van Sickle

    Good for you, let me know if I can help, I agree!

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Brent Williams from Multifamily Insiders recently wrote a thought-provoking piece on communities using Facebook as part of their marketing strategies. You can find Brent’s original post and the comments from readers here. While people differed on their opinions of whether Facebook and other social media was worth the time and effort, based on a variety of factors, the one thing that seemed to “pop up” consistently was the idea that if you have chosen to enter social media you need to make sure...