Many apartment property managers wonder just what to do next with free or even paid tenant leads. How can managers be sure to convert those leads to paying tenants? The following tips should help property managers convert valuable tenant leads to tenants in little time!

Convert Leads by Impressing Them with Amenities

“Not to brag but…”

Sometimes there are occasions where bragging actually works. And if your property boasts beautiful views, clean swimming pools, video intercom, and a spotless gym, then work it! Find out what your leads want most in a new rental, and if you have it, then make sure they know it!

Convert Leads by being Honest with Them

The minute you start sugarcoating EVERYTHING is the minute that you lose potential tenants. Leads are human, too, and they can typically sense that there is something to hide when everything is portrayed as perfect. It’s okay to point out some realistic flaws, just be sure to tell them if and WHEN those flaws will be fixed!

Convert Leads by Showing that “Supplies are Limited”

Supply and demand; it’s what makes our economy tick, right? Well, the same goes for filling vacant apartments. If the supply is much higher than the demand, then there is no sense of urgency. If there is no sense of urgency, then another property might snatch your lead just because they screamed, “act now!” So if you’ve shown someone the same place earlier in the week, then be sure they know it!

Convert Leads by Showing Excitement!

Sometimes all your tenant leads need is their best friend by their side to show excitement in their potential move. Maybe you’re not going to be their next best friend, but you can certainly share in the excitement of choosing a new place! Whether your tenant lead is looking to move across town to something bigger and better, or they are looking to downsize, there is always a way to share in the excitement of a new move.

Convert Leads by Sharing a Vision

It’s often difficult to see a vision of what the apartment could look like when looking at whitewashed, empty walls. If you allow tenants to paint, for example, then help them envision the colors they’ve always wanted to have in their home. If you don’t allow tenants to paint, then choose other things to help them envision like furniture, decorations, and more room for get-togethers.

Convert the RIGHT Leads & be REAL

If your leads are hesitant and you don’t feel right about something either, then don’t sweat it! Go with your gut and wait for the right tenants. The last thing you want is to rush into a lease simply because a place is open. Be real with your leads and don’t be afraid to tell them “don’t call us, we’ll call you.”

There really are many different ways to ensure a higher conversion rate of those free and paid leads. Be sure to test the waters and try different strategies until you find what works best for you and the property you manage.

If you are having trouble finding some leads, then read How Multifamily Apartments can Collect Free Tenant Leads Overnight.