A recent newcomer to the apartment marketing world, Google My Business Posts aren’t widely embraced among multifamily professionals. This a is a real shame because GMB Posts offer an incredible amount of value for little to no upfront costs. And who can ignore that?

To help bring GMB posts into the mainstream, we put together this quick look at why apartment marketers should use them and how to get started.

Why Google My Business Works Wonders For Apartment Marketers

As discussed in a previous post, GMB presents a number of opportunities for apartment marketers. We’ve listed the three main showstoppers below.

GMB Posts Helps Your Community Stand Out

Google My Business Posts launched a little over a year ago. However, the launch was quiet by Google standards and escaped the radar of many digital marketing professionals. Not much has changed since then, giving today’s GMB Post users the distinct advantage of early adoption.

Adding GMB Posts to your apartment marketing strategy now – while others are still in the dark – will make your community stand out in Google search. And because increased search visibility often leads to increased traffic, and increased traffic often leads to increased lead generation, this is a great thing.

GMB Posts Supplement Apartment SEO and PPC Campaigns

Nothing can replace a top-notch apartment PPC strategy. But if you’re looking for a cheap way to advertise to audiences who are conducting intent-based searches, GMB Posts are a pretty good alternative.

GMB Posts include headlines, images, descriptive text, and call-to-action buttons. These are all the essential elements of a PPC ad. They give search users a rough idea of what your community offers before they visit your website. And by providing this information upfront, you increase the quality (and compatibility) of your website traffic.

GMB Posts Provide Another “Social” Channel

GMB Posts offer a quick and easy way to reach audiences who likely aren’t connected with you on social channels. This presents a number of branding opportunities that you may not have had otherwise.

You can take advantage of GMB post visibility to showcase what your community values and how it interacts with its residents. Sharing community events like BBQs or pool parties, for example, demonstrate that your community promotes a neighborly atmosphere.