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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Hygiene Theory - Not as Scary as it Sounds!

As most of you will find out, this blog will not follow other publications with "neat ideas for a summer party." I always find those types of articles as just a band-aid to the problem of resident retention. Let me clarify: Even though I'm not a fan of the typical summer party, if it is part of a larger resident retention program it can sometimes work. However, if the only thing you provide is a yearly summer party, save your time and your money!

So what is this blog about? Well, one of items that I find important is to really understand your community and, more imporantly, how your residents view it. I am a big believer in creating a resident retention program, not just a "cute" party every once and a while. In order to create this program, however, you really must understand what makes your residents satisfied and what community features do you have that can achieve that. A few years ago, I read about a concept called "Hygiene Theory", which was initially designed to help employers create employee satisfaction. The moment I read it a light bulb went off, and I realized how applicable this was to our own industry! So I wrote an article about it, published in the must-read MultifamilyPro magazine, and want to share it with you here. It's too long to include in this blog post, so please click the link. It will help you understand your residents expectations, as well as your employees'. I would love any feedback you have!

Read it here:   Hygiene Theory Article


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