A quick review of 500 properties, all in the same city, from a major ILS showed:
- An astonishing (or maybe not so astonishing) 297 properties had either their pool or their sign as their main photo.
- A few actually had blurry photos for their main identifier photo. (Blurry.)
- One property had a closeup of their parking lot. (Yes, you read that right, their parking lot.)
- Several had model photos. (Some nice, some dated and unremarkable.)
- Many had their leasing office entryway. (Yeah, that'll make 'em lease.)
- There's clearly a push to post photos of properties at night. (So much of a push that it's no longer unique.)
- Water views are popular, too. (Lots of those out there.)
- Some still had 'no photo' available placeholders. (How sad is that?)
How are you grabbing the attention of the renter with YOUR ad? Find something unique (like Princeton Propeties has done) and work it. Distinguish yourself.
Stand out. Be different.
Apartment properties are as diverse and unique as the people who live and work there. It's time you transferred that uniqueness to your ads.
Show me what you got!