As a property manager, I had some 'rules' that I made everyone follow. Perhaps some of my staff thought they were silly; hopefully, they realized the value in them. Here's a sampling:
1. Never use the word 'problem'. Substitute the word 'opportunity' in its place.
Let's face it. If you view every potential 'problem' as an 'opportunity', you've placed a much more optimistic spin on whatever issue you have, right? I found that it helped my team tackle the problems from a different point of view. I'd ask myself and my teammate what kind of opportunity we had been presented with- whether it was an occasion to promote our brand, deliver outstanding customer service, or create a new advocate of our community (or all the aforementioned and more), it really gave us a chance to think things through on a much more positive note.
2. Turn your least favorite resident/customer into your favorite. Here's how this one worked. Almost everyone of us who works or has worked on site has had a resident who just seems to rub us the wrong way. And our tendency is to head in the opposite direction when that person comes in, or to hand off the phone call or email to someone else when we receive it. It's human nature.
This 'foe into friend' technique required each person on staff to welcome opportunities to work with their least favorite resident. Our job was to work with the resident on every possible occasion and in so doing, find their really good qualities. Yes, sometimes it was difficult, but I never had an occasion where this approach failed to create a better relationship with a customer.
These ideas may be small, but they were very successful at my properties. What have you done to make positive differences at your building or community? I'd love to hear!
Lisa Trosien is a multifamily educator, strategic marketer and consultant. Email her at This email address is being protected from spambots. You need JavaScript enabled to view it..