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Improve Your Resident Retention by Changing the Way You Speak and Think

Improve Your Resident Retention by Changing the Way You Speak and Think

As a property manager, I had some 'rules' that I made everyone follow. Perhaps some of my staff thought they were silly; hopefully, they realized the value in them. Here's a sampling:

1. Never use the word 'problem'. Substitute the word  'opportunity' in its place.

Let's face it. If you view every potential 'problem' as an 'opportunity', you've placed a much more optimistic spin on whatever issue you have, right? I found that it helped my team tackle the problems from a different point of view. I'd ask myself and my teammate what kind of opportunity we had been presented with- whether it was an occasion to promote our brand, deliver outstanding customer service, or create a new advocate of our community (or all the aforementioned and more), it really gave us a chance to think things through on a  much more positive note.

2. Turn your least favorite resident/customer into your favorite.  Here's how this one worked. Almost everyone of us who works or has worked on site has had a resident who just seems to rub us the wrong way. And our tendency is to head in the opposite direction when that person comes in, or to hand off the phone call or email to someone else when we receive it. It's human nature.

This 'foe into friend' technique required each person on staff to welcome opportunities to work with their least favorite resident. Our job was to work with the resident on every possible occasion and in so doing, find their really good qualities. Yes, sometimes it was difficult, but I never had an occasion where this approach failed to create a better relationship with a customer.

These ideas may be small, but they were very successful at my properties. What have you done to make positive differences at your building or community? I'd love to hear!

Lisa Trosien is a multifamily educator, strategic marketer and consultant. Email her at This email address is being protected from spambots. You need JavaScript enabled to view it..

 
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Lisa-This is great! I too used very similar management skills. Thanks, for your positive input.

  beth seery
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LT - Simple is as successful does. Great ideas, although easier said than to initiate. I like rule #2 because it gives your staff an improved sense of accomplishment and confidence, gives the resident an increased sense of imprtance and self-worth, and creates a stronger sense of unity on the property.
WHen I was a PM, my strongest rule on the property was that I carried an open door policy - with my staff, residents, and vendors. Social visits were welcomed as they helped to reinforce positive relationships. Staff dropping in gave me an opportunity to gain and give feedback in a more relaxed manner. As vendor visits increased in frequency, so did the drop in wait time for shipments and the amount of freebiew for my staff.
Who can say no to freebies?

  Tara Smiley
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@beth I'd love to hear anything you're doing! Please share.

@Tara Really, Tara, it wasn't hard to initiate at all. I just sort of gave the team the guidelines and away we went. If anyone came into the office and used the word 'problem', I'd say, "What?" until they changed the word. Annoying? Probably. But very effective.


And we all pretty much knew which resident pushed each others' buttons. So that wasn't all that hard either.

Thanks for the input!

LT

  Lisa Trosien
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Well, as the manager you set the tone for how your property is seen from prospects and resident. As a Disney street cleaner once said, "We are all always on stage." In addition to your 1 and 2. I used the hello distance technique and at the end of the day reviewing the guys worksheet I would always ask (so they were always prepared) what was the best part of your day. Also, no matter how bad my day was nobody ever new. I remained positive and supportive at all times. It is easy for people to hop on a downward spiral. Thanks.:)

  beth seery
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Okay Beth, enlighten me, please? I don't know the 'hello distance' technique and I would love to hear about it!

LT

  Lisa Trosien
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Well, it is easy and cost is zero. Every person part of my team was responsible for saying hello to everyone in ear shot or wave hello. My grounds person asked my what if we do not know them. My response was saying hello will not only make people smile, we will be known as a friendly property. Once we (management) started doing it everyone (all the residents to each other etc.) else did too. It was great.

  beth seery
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Thanks, Heather! I appreciate the feedback and yes, every 'problem' presents a great opportunity to shine.

LT

  Lisa Trosien
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"It's all in the presentation," applies beautifully to your strategies. If we approach an opportunity believing it will turn out well, it usually will. Just like when you're in a bad mood and you force yourself to smile, your mood actually does get better. Thanks for these great practices!

  Jen Piccotti
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Jen, you're 'spot on' as always. What you put out there in the universe usually comes back to you. So if you use 'positivity' in your presentations and your attitude, that's what you'll get back!

Thanks for commenting and hey, it was GREAT to meet you in Minneapolis!

LT

  Lisa Trosien

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