One quick way to elevate your marketing is through theming... And the fastest, easiest themes to come up with are seasons and holidays. For example, we're in the month of October, which means the start of Fall, pumpkins and Halloween.
An easy way to adapt this in your marketing is to change out any website images with fall like photos. If you're running ads on Craigslist, Facebook or Google Display Network - you can tie in the October month by adding an orange border around your ad photos. This will make them stand out. Here's an example:
Additionally, think about making your prospecting emails more fun with Halloween references. Create a haunted apartment at the community for residents. Create a haunted walking tour for prospects that come onsite for a tour.
When you start theming your marketing becomes more fun, fresh, and relevant.
In many cases you'll be piggybacking on the millions of TV and digital ad dollars being spent by big box stores promoting their own themed/seasonal goods - that's a good thing as you're entering the thoughts/conversation already happening in your prospects mind.
Other themes you can use:
- Winter holidays such as Christmas, Hanukkah, etc.
- New Year
- Valentine's Day
- Start of Summer
- 4th of July
- Labor Day
Need more ideas? Here's a full calendar of unusual happenings that your marketing could take advantage of. (Note - this website is very old, but still useful)