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It's all about the Services Program!

It's all about the Services Program!

It's all about the Services Program!

I've recently been traveling all over the nation with my position.  I've been from Atlanta to Charlotte to Dallas to LA trying to understand what different markets are doing, new trends on properties and what is being offered to the current resident base.  Every city that I go to has something different that stands out, but one underlying commonality among many different properties across the nation, is the shift toward Service Programs.

Our Industry has adopted a shift toward offering a Lifestyle package at our properties.  We have seen that residents love the interaction on social, they come out and enjoy themselves when we host great parties, they have become interested in what the community can offer them.  Well, a natural progression was for us to start offering Services, and I have seen many being offered at all property types. 

Many of the people that reside in our communities are looking for convenience.  Our residents work long hours, frequently travel, have kids that they need to cater to, are downsizing so that they can enjoy life; they are looking for events, services, and conveniences that will make their daily lives easier.  What I've liked most is a property that knows their true "Niche"- say they are LEED certified and aggressively try to make the community and area a better/greener place to be.  It's very cool to see Services that this type of community can provide that evolve from the Green lifestyle.  Some ideas: Recycling Services; Green Irene Services; Light Bulb changing; Organic Garden; Bike rentals, etc.

Now lets open it up to some of the Services that I've seen over the last few months at different properties!

  • IT Services
  • Valet Food Delivery (like Artizone.com)
  • Wine Tasting and Ordering
  • Pet Concierge Services
  • Gift Wrapping
  • Executive Moving (See photo)
  • Decorating/Interior Consulting Services
  • Cleancierge
  • Pet Poop DNA Services
  • In-house manicure/pedicure Services
  • Uber resident Services
  • Event/Ticket Procurement
  • Maid Services/Fluff & Fold
  • Floral Services
  • Airport Shuttle/ Luggage Hold
  • Pool towel Service
  • Clothing swap Services

This is just the beginning.  Does anyone have any other unique Services that they would add to this list? 

 
This comment was minimized by the moderator on the site

Hi Lori,

Great read! How about Scent Marketing? Having that first impression is paramount and a signature scent can create that WOW moment for future and current residents!

  Donnie Self
This comment was minimized by the moderator on the site

Fantastic, Lori! With the shift to lifestyle services, have you noticed any discernible difference in the resulting sense of community? Have these services done a good job at helping residents get to know each other, or is that still a long way off?

  Brent Williams
This comment was minimized by the moderator on the site

Valet Trash & Recycling

  David Kantor
This comment was minimized by the moderator on the site

We have van service. Our van will take you anywhere within the city limits.

  Bunny

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