I received this observation from my niece Liz Blake who is now the Marketing and Training Director for Resource Residential in Houston, Austin and San Antonio. I think her observation is worth discussion.
"From my experiance in the apartment industry, I think a lot of management companies are missing the boat when showing that they value their employees. I believe that people are a company's greatest resource and asset. One of the main keys to resident retention is truly employee retention. In our industry, our onsite team creates valueable relationships with residents that keep them from moving. I don't think upper management realizes that keeping their leasing consultant is just as important if not more than keeping up with the landscaping. I don't know many apartmentratings.com reviews or heard from residents about 'what happened to suzie manager or john leasing person?' From what I have seen, it seems as an industry we are focusing on investing $30,000 for new fitness equipment, we don't want to offer our amaizing assistant manager a small raise, ya know?!? "
Have you created an employee retention plan? Do you think in these desperate times everyone will stay to "keep" their job? How are you motivating them to perform in this new market condition. I got a sad call from one of my favorite on-site managers yesterday who told me he had to evict 8 people and was facing a huge vacancy loss. He is an example of those great people who are facing down all of these challenges on the front line. How are you helping your team? Do you have a plan in place to encourage, provide guidance, assistant them in time management and organizational skills that will keep them focused? Are you checking in and staying close to keep them on track? Even if money is tight there are many things you can do to reward good behavior and encourage your team. I read a book called the five languages of love that identify five ways to express love and build a relationship and at least four of them could be meaningful in employee relations.
1. Words of Affirmation - I heard one time that millions of people go to bed each night hungry for food, but billions of people go to bed each night starved for appreciation. Words are free and there are certainly creative new communication tools that would help you send a word of encouragement. Send a Halmark Hoops and YoYo card - Thanks a million to an employee - it is funny animated and a wonderful thought. Send words in a text, record a flix or just call them and tell them LIVE!
2. Acts of Service - provide resource and input into their challenges. I rediscovered the "Idea Bank" at MultifamilyPro.com. If you add an idea you can access the whole library of 986 ideas!! I opened a few files and was blown away. When is the last time you passed along a great resource to your team. At TotallyToni.com I just added FREE MP3s of some of my greatest seminar moments. You can have a 8 - 14 minute Toni Blake seminar anytime you want "On Demand"! Find new tools and send them to your team. Keep their bag of tricks fresh and innovative.
3.Gifts - You can give people gifts without money. Years ago I created a managers grab bag with ideas that were free to reward a job well done. The ideas included coupons that simply gave them extra time off : a two hour lunch, sleep in (clock in two hours late), TGIF -get off early on Friday(clock out two hours early) and Mad time (one hour free anytime they choose).
4. Acts of Service - If they live on one of your properties have their carpet cleaned, send house keepers over to touch up clean, see what services you have that you can do for them that does not cost extra. Once time we cleaned someone's car, another time we actually created a special parking space for a porter in the back of the property that said VIP Very Important Porter!! He loved it. He had worked at the property for 14 years and having his own space was a huge boost!!!
Success is not an accident and without a plan you will never reach your goal. Focus some time this week on creating a plan to encourage, inspire, share create resources and reward your employees! Thanks Liz for sending me the thought - it was good!!!!!
Toni Blake