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Keys to resident retention begins with employee retention

Keys to resident retention begins with employee retention

I received this observation from my niece Liz Blake who is now the Marketing and Training Director for Resource Residential in Houston, Austin and San Antonio. I think her observation is worth discussion. 
 
"From my experiance in the apartment industry, I think a lot of management companies are missing the boat when showing that they value their employees. I believe that people are a company's greatest resource and asset. One of the main keys to resident retention is truly employee retention. In our industry, our onsite team creates valueable relationships with residents that keep them from moving. I don't think upper management realizes that keeping their leasing consultant is just as important if not more than keeping up with the landscaping. I don't know many apartmentratings.com reviews or heard from residents about 'what happened to suzie manager or john leasing person?' From what I have seen, it seems as an industry we are focusing on investing $30,000 for new fitness equipment, we don't want to offer our amaizing assistant manager a small raise, ya know?!? "
 
Have you created an employee retention plan? Do you think in these desperate times everyone will stay to "keep" their job? How are you motivating them to perform in this new market condition.  I got a sad call from one of my favorite on-site managers yesterday who told me he had to evict 8 people and was facing a huge vacancy loss. He is an example of those great people who are facing down all of these challenges on the front line. How are you helping your team? Do you have a plan in place to encourage, provide guidance, assistant them in time management and organizational skills that will keep them focused?  Are you checking in and staying close to keep them on track? Even if money is tight there are many things you can do to reward good behavior and encourage your team. I read a book called the five languages of love that identify five ways to express love and build a relationship and at least four of them could be meaningful in employee relations.
 
1. Words of Affirmation - I heard one time that millions of people go to bed each night hungry for food, but billions of people go to bed each night starved for appreciation. Words are free and there are certainly creative new communication tools that would help you send a word of encouragement. Send a Halmark Hoops and YoYo card - Thanks a million to an employee - it is funny animated and a wonderful thought. Send words in a text, record a flix or just call them and tell them LIVE! 
2. Acts of Service - provide resource and input into their challenges. I rediscovered the "Idea Bank" at MultifamilyPro.com. If you add an idea you can access the whole library of 986 ideas!! I opened a few files and was blown away. When is the last time you passed along a great resource to your team. At TotallyToni.com I just added FREE MP3s of some of my greatest seminar moments. You can have a 8 - 14 minute Toni Blake seminar anytime you want "On Demand"! Find new tools and send them to your team. Keep their bag of tricks  fresh and innovative.
3.Gifts - You can give people gifts without money. Years ago I created a managers grab bag with ideas that were free to reward a job well done. The ideas included coupons that simply gave them extra time off : a two hour lunch, sleep in (clock in two hours late), TGIF -get off early on Friday(clock out two hours early) and Mad time (one hour free anytime they choose). 
4. Acts of Service - If they live on one of your properties have their carpet cleaned, send house keepers over to touch up clean, see what services you have that you can do for them that does not cost extra. Once time we cleaned someone's car, another time we actually created a special parking space for a porter in the back of the property that said VIP Very Important Porter!! He loved it. He had worked at the property for 14 years and having his own space was a huge boost!!! 
 
Success is not an accident and without a plan you will never reach your goal. Focus some time this week on creating a plan to encourage, inspire, share create resources and reward your employees! Thanks Liz for sending me the thought - it was good!!!!!
 
Toni Blake 
 
This comment was minimized by the moderator on the site

Toni -
I think this is great, and I agree, we probably don't do enough to recognize and encourage our staff. Anything that makes them feel appreciated will show in their work and is then ultimately, good for the company.

  Tara Smiley
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I was thinking too... when I go back to grad school I am going to conduct research and write my thesis on the relationship/correlation to employee retention and resident retention in property management! I am curious about the actual dollar loss onsite employee turnover costs the owners/management company!!!

I love your ideas... going to send my allstar leasers a ecard this week to let them know what a fantastic job they're doing! I know when I worked onsite, it really made me feel appreciated and connected to my company to hear words of encouragement from upper management!

Thanks Toni!!:)

  Elizabeth Blake
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I come from Europe with 5 weeks paid vacation and my company I worked with prior to moving to USA actually paid for two trips out of country for their employees as a employee retention and a way to say thank you for a job well done.

It was a little bit of a shock for me to start working in the states with considerable less employee retention. You are right, happier employees make good employees

  Vala Vieregg
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I could not agree more! Having a warm body to fill a spot is very different than having a quality employee. Corporate tends to take their on site people for granted. In the current economy, people may stay just because they need a job, but if they don't feel appreciated, then they're not going to give you their best.

  kay conter
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It makes all the difference. I have worked with a manager who held me back, looked at me as a threat and literally tried to get me fired (didnt work too well for her as she was the one who got the boot)

Now I am working with a fantastic manager who doesn't hold me back, is willing to try new things and encourages me and teaches me. I am blooming in my position and constantly trying to thing of ways to improve myself. In the same time I am very happy where I am and have no interest in leaving.

Unfortunately sometimes the bad economy brings out the bullies as people are so afraid right now.

  Vala Vieregg
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This is such a great post. SOmetimes as the Prop Manager I deal with all the negatives, and often forget to highlight the positive attributes. With corp pressure, and the economy, I am sooo stressed all the time. I also work in the office next to our VP of Accounting and he barks everytimes I try to reward someone with a few hours off....or a gift card. Its a tough battle for me. But its a great system, and a great post if you can put it into action.

  Jennie McCluskey
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I couldnt agree more!!! I love the 5 languages of love book, it comes in so handy with my staff of 20, if you can figure out which each persons language is it truly helps to make them feel appreciated!!

  Boonee Williamson

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