Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Leasing Clydesdale style

Leasing Clydesdale style

The best Super Bowl commercial and leasing…what do that have in common? Only everything!

The commercial voted as the best by the millions of Super Bowl watchers, the Budweiser Clydesdale spot, didn’t show one drop of beer, not one word was spoken, yet it ranked in the top spot by viewers. Why? It created emotion. The 60 second spot created more emotion than any other ad in the 4+ hour sports spectacular. The tear jerker ad showed the bond between the young colt and his trainer, the progression of the bond as the colt grew up, moved away to his Budweiser destiny, in the end, the separation and then the uniting of the two. Simply a true, sweet, story creating emotions.

Emotional selling works. It works for beer, and it works in leasing apartments. And in my opinion, you have a head start with someone’s home in the forefront. An apartment home is much more emotional than say…beer. So why not get a little emotional with your apartments, someone’s soon to be home? Get vested, start caring and watch the leases pour in.  Now, please pass the tissues...

 

Rate this blog entry:
0
 
This comment was minimized by the moderator on the site

Emotional leasing does sale! I'm actually teaching a class at the AAGO in June about this. I would love to share your article with them in the class if that is okay with you.-Jolene

  Maysonet Group LLC

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Farmers Branch, a suburb of Dallas, Texas, is again trying to halt illegal immigrants living at its apartment communities. As opposed to previous attempts that put the duty of verifying citizenship squarely on the shoulders of the apartment community, this new ordinance would require adults looking to rent in Farmers Branch to get an "Occupancy License" from the city. This would entail renters providing the city information regarding their legal status, which would be checked against a federal d...
If you consistently read Grace Hill, you may already be up to date on this particular discussion, but for a moment I would like to talk about the foreclosure problem in the U.S. and how it affects our industry, in particular. Now, I must note that I am not well versed in the specifics of foreclosure proceedings, so if you notice some problems with this logic, please let me know. There are two facets to this argument in relation to accepting these people back into our apartments. The first relate...
Today I received a comment on my MySpace from a friend with the attached picture.   Now many of you will probably not have a clue as to what this sign is talking about, and in a way, that's why it's brilliant! This is a very targeted ad to males (in general) ages 18 to 24. It's a funny little sign about an EXTREMELY popular video game, which you've probably heard of even if you haven't played yourself, Halo.Instead of trying a one-size fits all approach to marketing, the bank assessed ...