Love your thighs. They are beautiful.
Like the wisdom inside a fortune cookie, I found this message waiting for me on a disk inside a pot of mineral face powder when I unscrewed the lid. Love my thighs? They are beautiful? Really??? Had they seen my thighs?
Yet thrilled with the little dose of encouragement, I stuck it on my mirror as a reminder to love those things about myself that aren’t perfect…or not even close to perfect. As I continued getting ready for the day, the message on the mirror started me thinking. I know alot of women, none of whom love their thighs. While I would trade thighs with most of them, it is still a body part very very few women are satisfied with. So, like most fortunes inside the cookie, the message hits home with most every reader.
What do my thighs have to do with make-up? Nothing. Why didn’t Bare Escentuals use the disk space to advertise more products or expound on their features? Was it a waste of prime ad space? I had questions…which always leads me down a path of thoughts and queries until I arrive at….” how can we use this idea in multifamily housing?”
Could we…would we…consider saying less about our features, amenities, services, standards, philosophies, mission statements, promises and guarantees….and instead just help a resident feel good? It seems if we have to constantly remind a resident how much they should enjoy residing with us, it’s not too genuine. If I write an inspiring message to a resident, an employee or co-worker, that message might just get put up on a mirror and serve as a genuine reminder of their enjoyment in living or working at my community. Make someone feel good about themselves and that good feeling will transfer to how they feel about you, your product and services. It feels good to feel good!
My niece had been shopping with me and purchased the same product. I told her about my special message and she shrieked….
“Oh I got one too!! Mine said ‘Somebody loves you more than anything else in the world’. I put it up on my mirror.”