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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Making Craigslist Less Painful

Across multifamily, 72% of communities currently use Craigslist.  Unfortunately, Craigslist tends to be a time-consuming and tricky platform, taking precious time that leasing consultants could be spending elsewhere.  Therefore, we asked Kitty Callaghan, Vice President of Marketing at Wasatch Property Management, to share how they tackled Craigslist!  Below, she shares how they went from managing Craigslist for 50 properties using an Excel spreadsheet to automating the process using Rooof’s PostEngine tool.

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Thank you Kitty for sharing your challenges and successes! We share your pain, Craigslist does require so much time management. Your test teams with real users who then turn into mentors and champions of the new technology was an awesome idea! It seems to have worked well.

  Heather Heitman

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