Enter your email address for weekly access to top multifamily blogs!

Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Making Craigslist Less Painful

Across multifamily, 72% of communities currently use Craigslist.  Unfortunately, Craigslist tends to be a time-consuming and tricky platform, taking precious time that leasing consultants could be spending elsewhere.  Therefore, we asked Kitty Callaghan, Vice President of Marketing at Wasatch Property Management, to share how they tackled Craigslist!  Below, she shares how they went from managing Craigslist for 50 properties using an Excel spreadsheet to automating the process using Rooof’s PostEngine tool.

By the way, if you like this type of content where we talk with different property management pros, make sure to subscribe to our YouTube channel and click the bell icon!

How do we pick companies to talk to?

Rate this blog entry:
4
 
This comment was minimized by the moderator on the site

Thank you Kitty for sharing your challenges and successes! We share your pain, Craigslist does require so much time management. Your test teams with real users who then turn into mentors and champions of the new technology was an awesome idea! It...

Thank you Kitty for sharing your challenges and successes! We share your pain, Craigslist does require so much time management. Your test teams with real users who then turn into mentors and champions of the new technology was an awesome idea! It seems to have worked well.

Read More
  Heather Heitman

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
To use Pinterest or not to use Pinterest? That is a big question on many of our clients' minds.   While yes, Pinterest can be a profitable social media platform to invest your ad dollars into, it really depends on your industry and product or service.   With more than 150 million monthly users, Pinterest provides a refreshing way to maintain and enhance your SEO efforts and reach a wider audience.   The pinning platform spurs more than 2 billion searches each month. Additionally, ...
“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on your lead generation, it feels like an appropriate descriptor.    Before we jump in, if your target renter is above the age of 40, then you likely don’t need to worry about learning and using TikTok for your apartment marketing. 60% of TikTok users are between the ages 16-24 and 26% are 25-44.   So, if your target renter is a Gen Z or a Millennial on the y...
No longer a far-fetched concept reserved to sci-fi movie plots, artificial intelligence is now an indispensable tool in your prospects’ daily routines. Think about it: Chances are you’ve posed a question or two to your favorite AI assistant today, whether that’s Google, Siri, Alexa, or else. Maybe you needed directions to a meeting, store hours for the nearest pharmacy, or a rundown of your calendar appointments — and you had no time or desire to read through a website, call customer support, or...