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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Making Webinar Wednesdays Accessible To Everyone

Through MFI’s history, we have always placed importance first and foremost on being a valuable resource accessible to as many people as possible, which is why the vast majority of our business revolves around free services.  And even with our paid webinars, we’ve been able to offer a “pay what you can afford” option when budgets are tight in December.

Fortunately, we are lucky to have partners who feel the same way, and when we looked at our subscription program for Webinar Wednesdays, we realized we could do better to make them more accessible to as many people as possible.  So what was once $49.99 per month has not been reduced to $39.99 per month.

It was fun to see some of the reactions our current subscribers had when we went to them and informed them we were lowering their price to be fair with all the new subscribers.  I’m not sure they have ever had a company email them out of the blue to tell them they were going to be paying less for no reason.  It was a pretty amazing feeling, I have to say.

So now that we have made it more affordable, I want to make sure that as many people as possible know about the new pricing!  I hope I am not stepping out of bounds, but I would personally appreciate it if you all, our wonderful community of Insiders, would pass the subscription program to your friends, your contacts, and your sister properties!  We have the biggest year in store for webinars we have ever had, and with this new program, we hope as many people as possible can participate!

Oh, and as an added bonus, one lucky subscriber will get a free iPad Mini provided by our friends at CORT at Lisa’s webinar tomorrow!  So please pass this along via email, Facebook, Twitter, carrier pigeon, and let’s make this year’s series larger than it has ever been!

Click Here To View The Webinar Wednesdays Series!



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