I have long held the belief that the way to a customer's heart is through their stomachs and their inner child. Check out this link, as I couldn't have said it better:
What My Five-Year-Old Son Taught Me About Marketing http://bit.ly/3EB28b
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As a professional, colour me impressed. As a parent ... egad, I'm going to turn off the television!!
Then again, there are loads of things to be learned from children - the point about simply knowing what you want and taking the most direct route to achieving it, without self-censure, is something more adults I know could stand to learn. I mean it has to be balanced by ethics, but for basic things - I need food, shelter, clothing, love - it's amazing how many hoops we jump through as adults to justify needing those things. Kids just know they need it and go for it. There's a lesson there.