Introduction

So you've broken ground on your new property...Now what? Traditionally, construction is completed and then marketing begins. Often, this leaves nearly a year (or more in some cases) with zero outreach. In a perfect world, you would collect and nurture leads, blast emails, and market your property while it's being built! Not to worry, this world is not a Stranger Things parallel universe; it exists right here, right now.  

New Construction Marketing

NCM - New Construction Marketing - is marketing that allows you to market your property before the roof is even on. With New Construction Marketing you can:

• Collect & Store Leads
• Engage & Nurture Leads
• Distinguish Leads
• Outreach Quickly & Easily
• Migrate Leads to Your CRM

Collect & Store Leads

Instead of your regionals and marketing directors dealing with leads they don't have time for, a good NCM experience collects and stores leads throughout construction so you never miss an opportunity.

Make a Splash...Page

Consider this, a good NCM experience starts with a splash page to direct and engage prospects to your property website. This allows you to showcase your future property and begin collecting leads.

Engage & Nurture Leads

Engagement, tracking, and nurturing is time-consuming especially with no established staff during construction. NCM experiences automate these processes allowing you and your team to simply set it and forget it!

Starter/Full Marketing Drip

After your splash page is up and running, a good NCM experience offers a series of blast emails and drip campaigns. These emails feature your future property and send on automation to your growing lead collection.

Distinguish Leads

It's great to reach leads, but how do you distinguish them? There are many different kinds of leads:

• True leads
• Curious neighbors
• Just looking

These can be time-consuming to sort through. However, with a great NCM experience lead distinguishing is done for you so you're never guessing, which leads are just right.

Outreach Quickly & Easily

It shouldn't take an extensive amount of time to reach potential leads especially if you're busy constructing. A good NCM experience allows you to send updates in 5 mins or less to send all lead. Outreach automation makes it easy to keep leads engaged and make them feel a part of the construction process!

Construction Updates

Consider this, you should be able to provide updates for all major construction milestones.

Amenities eBlasts & Drips

The right NCM experience allows you to showcase the amenities and features of your future property.

Grand Opening

When the time finally comes, you can even announce your grand opening allowing prospects to RSVP and check out your new property.

Migrate Leads to Your CRM

The biggest question is where do these leads go? A great NCM experience will filter your leads to your CRM once your site is up and running.