It happens everyday, a prospect calls or comes in inquiring about an apartment and when we quote em' the rental rate, they respond with "That's way too much?" or "For a one bedroom????" In this #MondayMinute I share 4 underlying issues that result in a prospect telling you the price is too high along with tips for digging deeper and getting to the real issue. What's really making them hesitate? Is it really the price, or is that just a cover??

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