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Partnership Marketing with a Foursquare Summer Swarm!

We've talked about partnership marketing and our love affair with Foursquare here at The Urbane Way - it's not exactly new. But we The Urbane Way is kicking summer into full gear this month with it's next Urbane Summer Swarm party.

On July 15 we're inviting Urbane Apartments residents – and anyone else with a serious sense of style – to stop by the Urbane Underground to participate in the Hot on Our Heels Contest.

What's that? From 6-8 p.m. anyone willing to show off a fabulous pair of high heels – think Carrie Bradshaw a la Sex and The City – can compete for a chance to win some hefty gift certificates to Pink Pump, the shoe boutique headquartered right here in Royal Oak. We've got three tiers of prizes ranging from $550 to $300 to $150. Now that should get you some pretty pumps.

The catch? We want all participants and visitors to check in on Foursquare at the Urbane Underground. Our fingers are crossed for a Swarm Badge, so tell your friends! Grab a free, cold Vitamin Waterwhile you're at it. We'll have a photograph shoot some photos, so look fabulous.

Then the crew will head down to Blackfinn American Saloon where anyone who shows a Foursquare check-in at Urbane is granted VIP entrance to the party, complete with free appetizers and drink specials.

We'll show off the contestants' photos, announce the winners, present the awards and choose a the recipient of a Pink Pump swag bag worth $100 in posh merchandise from the boutique, too. If you're around metro Detroit, we hope to see you there. It's a great chance to promote local businesses, encourage area residents to explore the city and – we're not gonna lie – indulge our fashion-obsessed staff. Be there, with heels on.

We are available for Social Media Marketing and PR for your apartment community. Our ideas are tested and flushed out on our own portfolio first and small business, giving us First Hand Knowledge of the most cutting edge social media marketing initiatives. 

Ciao Eric 

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This comment was minimized by the moderator on the site

WOW! I'm head over heels for this idea!

  Mary Gwyn
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Thanks Mary! Hope your resident event planning is successful!

  Eric Brown
This comment was minimized by the moderator on the site

Eric since this post was a while back can you share about the outcome? The idea was great and I hope it went as well as expected!

  Frederic Guitton

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